Amazon Prime Video Launches NBA Broadcasts in Canada
The streaming service will air Friday night double-headers as part of a multi-year deal running through the 2035-36 season.
Updated on Oct. 24, 2026 in Basketball
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Amazon Prime Video has officially launched its NBA game broadcasts in Canada, featuring Friday night double-headers throughout the season. The partnership brings new technology and production standards to Canadian basketball fans through the 2035-36 season.
Why it matters
The deal aims to elevate the viewing experience for Canadian fans by integrating global production standards and advanced digital features. It also provides a new platform for the Toronto Raptors, who will have exclusive games featured on the service.
Broadcasts are delivered in 1080p HDR video with 5.1 surround sound. The service also features AI-generated Rapid Recap highlights to help fans catch up on game action.
The players
Steve Nash
He is a former professional basketball player who serves as an in-game and studio analyst for the broadcasts.
Kyle Lowry
He is a professional basketball player who has joined the NBA on Prime broadcast lineup.
Toronto Raptors
The professional basketball team based in Toronto that will have two exclusive games aired on the platform.
Amazon Prime Video
The streaming service provider that has secured the rights to broadcast NBA games in Canada.
The details
The NBA on Prime broadcast team features analyst Steve Nash and recent addition Kyle Lowry. Prime Video will air two exclusive Toronto Raptors games, with additional exposure possible depending on the team's performance during the spring.
Timeline
October 24, 2026: Article publication date.
November 20, 2026: Exclusive Toronto Raptors game broadcast on Prime Video.
January 7, 2027: Exclusive Toronto Raptors game broadcast on Prime Video.
2035-36 season: The final year of the NBA and Amazon partnership.
Season Trajectory
This partnership mirrors the ongoing shift in the sports broadcasting industry, moving from traditional cable towards exclusive digital streaming distribution. It positions Amazon as a major competitor for regional sports rights, altering how basketball is consumed across Canada.
Fans can access content by bundling subscriptions with services like NBA League Pass, Sportsnet, or TSN for multi-view options. Viewers should mark November 20 and January 7 to catch the exclusive Toronto Raptors games on the platform.
The takeaway
Viewers can utilize the AI-generated Rapid Recap highlights to stay updated on game segments efficiently. Integrating streaming services into a standard viewing routine allows fans to consolidate their sports consumption across multiple platforms.
Further reading
Explore the evolving broadcast landscape on the Canada Basketball hub.
Source note: This article includes information reported by Toronto Sun.
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