JAC Media Partners with Habitat Channel in Australia

The partnership combines residential screen networks to expand advertising reach across apartment towers in Australia.

Updated on Oct. 22, 2026 in Advertising

JAC Media Partners with Habitat Channel in Australia

Live Poll

Do you find advertising screens in residential building lobbies to be a helpful addition to your home?

JAC Media has entered a partnership with Habitat Channel to integrate their networks and boost the presence of residential lobby advertising. The network currently reaches over 150,000 Australians across 400 apartment towers.

Why it matters

The collaboration is designed to establish residential media as a formal, recognized advertising channel for national brands. By combining inventory, the companies aim to streamline how advertisers engage with audiences in residential settings.

JAC Media currently manages 650 screens generating more than three million weekly impressions. The network plans to expand its footprint to at least 700 screens by the end of 2026.

The players

JAC Media

JAC Media is an advertising firm specialising in digital screen networks installed within residential apartment lobbies.

Habitat Channel

Habitat Channel is an advertising platform that partners with screen networks to sell inventory in high-density residential buildings.

Dhriti Naik

Dhriti Naik serves as the first dedicated sales account manager for JAC Media and brings prior experience from oOh!media and JCDecaux.

The details

Advertisers can secure placement in residential lobbies through both direct and programmatic booking methods. Additionally, the company has appointed Dhriti Naik as its first sales account manager to oversee growth following a fivefold expansion in the past six months.

JAC Media grew fivefold over the past six months.
The network aims to reach a target of at least 700 screens by the end of 2026.

Market Landscape

This partnership follows the broader industry trend of digitising place-based advertising to capture specific, high-frequency residential impressions. It positions the combined network as a stronger competitor against traditional out-of-home media providers by consolidating fragmented residential lobby inventory.

Residents living in buildings equipped with JAC Media screens may notice an increase in diverse advertising content within their lobby areas. The partnership aims to standardise these displays, potentially improving the relevance and quality of the information shown to residents.

The takeaway

The move underscores the growing importance of residential lobbies as a prime location for targeted digital advertising. Consumers can expect to see increased commercial activity in apartment common areas as networks consolidate their reach.