QMS Launches National Retail Advertising Network
The new network features 1,300 digital screens to help brands connect with Australian shoppers at the point of decision.
Updated on Oct. 15, 2026 in Advertising
Live Poll
Do you find that advertisements in retail stores influence your purchasing decisions?
QMS has officially launched its new retail out-of-home advertising network, dubbed SHOP, featuring a unified footprint of 1,300 digital screens across Australia. The network supports seven initial launch partners including Ford and MYOB to engage household decision-makers.
Why it matters
Brands are increasingly prioritising retail environments to influence consumer choices at the exact point of decision. This network aims to bridge the gap between street-level visibility and final store conversions through its integrated sales attribution technology.
The new network generates more than 16 million monthly impressions across its 1,300 total digital screens. This footprint consolidates 860 units from the Metcash LocalEyes network and 470 units from The Convenience Network.
The players
QMS
QMS is a prominent out-of-home media company that provides digital advertising solutions across various urban and retail environments.
Ford
Ford is a global automotive manufacturer that serves as one of the seven primary launch partners for the new advertising network.
MYOB
MYOB is a major provider of business management software solutions that has joined the network as a launch partner.
The details
The SHOP network utilises full-motion digital screens to deliver high-impact advertisements throughout retail environments. By providing closed-loop sales attribution, the system allows brands to track conversions from the initial street-level exposure directly to the store checkout.
Timeline
The QMS SHOP retail out-of-home network launched in October 2026.
Market Landscape
This development follows the broader industry trend of retail media network expansion within the Australian advertising landscape. By consolidating existing networks, QMS positions itself to compete more aggressively for brand budgets that demand measurable store-level outcomes.
While the network mainly affects marketing strategies, shoppers can expect to see more targeted and full-motion digital advertising when visiting participating retail stores. This increased digitisation aims to improve the relevance of the brand messages encountered during daily shopping trips.
The takeaway
Retailers and brands are increasingly leveraging digital screens to influence purchasing decisions in physical locations. Consumers should note that these tracking technologies are designed to better map the journey from seeing an advertisement to making a purchase.
Further reading
For additional context on the local industry, visit the Australia Advertising section.
Live Poll
Do you find that advertisements in retail stores influence your purchasing decisions?
