Carsales Launched AI Intelligence Platform Iggy
The new tool uses natural language processing to help marketers analyse billions of automotive shopping signals.
Updated on Oct. 14, 2026 in Buying/Selling
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Carsales has introduced an AI-powered platform called Iggy to provide deeper insights into consumer behaviours and inventory trends. The tool integrates AI agents to process data from over 16 million members.
Why it matters
The platform was developed to solve the issue of limited visibility into the specific factors that influence vehicle purchase decisions. By leveraging 3 billion quarterly shopping signals, the company aims to better align marketing efforts with consumer intent.
Iggy processes 3 billion shopping signals per quarter drawn from a membership base of 16 million people. The platform also monitors a competitive landscape involving 79 brands and 54 new car models currently on sale.
The players
Carsales
Carsales is the primary automotive classifieds company operating in the Australian market.
The details
Iggy allows marketers to query complex business data using natural language processing to gain creative insights. Additionally, Carsales has updated its interface to enable consumers to complete entire car purchases online with only a few clicks.
Timeline
2020: Vehicle spend share for those over 55 began rising.
March 2026: Tracking began for video series watch minutes.
14 October 2026: Carsales launched Iggy and held the Open House event in Sydney.
2027: Scheduled showcase of future retail experiences.
Roadmap
This technological shift reflects the automotive industrys broader move toward data-driven consumer personalisation. It positions Carsales to capture higher-value segments by better serving the specific needs of the 55-plus demographic, which has shown increasing vehicle spending since 2020.
Consumers can now complete their vehicle purchases entirely online through the updated platform, streamlining the traditional dealership experience. Shoppers may also see more personalised vehicle recommendations as Iggy helps dealers better interpret market demand.
The takeaway
With Australian consumer economic sentiment currently rated at 85 against a 100-point baseline, data-driven platforms like Iggy are becoming essential for buyers to navigate market fluctuations. Shoppers should utilise these digital tools to compare models more efficiently before making a final commitment.
What happens next
Carsales plans to launch three new shows next year, including Beyond the Map, Machines of the Land, and Inside the Helmet, following the 1.39 million watch minutes recorded for previous series.
Further reading
Learn more about the current market environment on our Australia Buying/Selling page.
Source note: This article includes information reported by B&T.
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