Cars24 to Appoint Swan Studio for Social Strategy
The Australian car retailer will shift its organic social media management to Swan Studio starting in November 2026.
Updated on Oct. 21, 2026 in Buying/Selling
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Beginning 1 November 2026, Cars24 will partner with Swan Studio to manage its organic social media presence across Australia. The agency will oversee content strategy and community-led storytelling on Instagram, TikTok, and Facebook.
Why it matters
Cars24 aims to strengthen brand trust and maintain a consistent online presence as it seeks to become the primary destination for Australian vehicle buyers. This partnership is designed to improve the retailer's engagement through dedicated social media channels.
Cars24, which has operated in Australia since 2021, currently maintains key service hubs in Sydney, Melbourne, and Brisbane. Customers purchasing vehicles benefit from a 30-day return policy.
The players
Cars24
This is an online car retailer that offers a digital platform for buying and selling vehicles with physical support hubs.
Swan Studio
This is a creative agency that specialises in social media strategy and digital storytelling for various consumer brands.
The details
Following a competitive pitch process, Swan Studio was selected to produce always-on organic content and lead the brand's digital channel strategy. The agency already represents various Australian clients including Channel 9, HelloFresh, Compare Club, and EatClub.
Timeline
Cars24 began its Australian operations in 2021.
Swan Studio was launched in October 2023.
Engagement with Swan Studio commences on 1 November 2026.
Roadmap
Automotive retailers are increasingly prioritising organic social media to compete for market share in a digitised industry. This move mirrors a wider transition where brands must differentiate themselves from traditional dealerships through direct digital engagement.
Buyers can expect to see a shift in how Cars24 engages with them online, potentially providing more accessible information regarding the 30-day return policy. These changes will likely influence how consumers interact with the brand when researching or purchasing vehicles.
The takeaway
Social media strategy has become a critical tool for car retailers aiming to foster long-term customer trust. Consumers should monitor official brand channels to better understand available vehicle stock and purchase protections.
What happens next
Cars24 is scheduled to launch a series of new brand campaigns following the commencement of the agency engagement on 1 November 2026.
Further reading
Learn more about the latest developments in Australia Buying/Selling.
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