Campa Appoints Do ANZ As Creative And Media Agency

The energy and cola brand has selected Do ANZ to manage its creative, media, social, influencer, and retail operations in Australia.

Updated on Oct. 21, 2026 in Advertising

Bold vector editorial illustration of beverage cans on a retail shelf with splashing liquid, representing a brand agency appointment.
Campa has appointed Do ANZ to lead its creative and media strategy as it launches its energy and cola brands in Australia. AI Illustration. Upload story photo >

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Campa has officially appointed Do ANZ as its new creative and media agency following a competitive selection process. The partnership aims to facilitate the brand's entry into the Australian market and establish a stronger presence.

Why it matters

The brand is prioritising the development of cultural relevance among Gen Z consumers as it seeks to grow its footprint within Australia. This collaboration is designed to support the brand across multiple channels, including social media, sampling, and retail.

The agency selection process for Campa was facilitated by StudioSpace to identify the brand's lead partner. The scope of work for Do ANZ covers creative, media, social, influencer, sampling, and retail activation services.

The players

Campa

Campa is an energy and cola brand that is currently expanding its business operations into the Australian market.

Do ANZ

Do ANZ is a creative and media agency that provides integrated marketing services including social media, influencer management, and retail activation.

StudioSpace

StudioSpace is a professional services firm that managed the competitive selection process to find an agency partner for Campa.

The details

Do ANZ will lead the charge in introducing the energy and cola brand to Australian consumers through a comprehensive marketing strategy. The partnership encompasses a wide range of promotional activities aimed at building brand awareness.

Timeline

  1. The appointment was announced on 21 October 2026.

Market Landscape

This move aligns with the focus on Gen Z cultural relevance in the Australian beverage industry by attempting to capture the attention of younger, trend-conscious consumers. The appointment positions Campa to compete for share-of-mind against established competitors in the local market.

Customers can expect to see an increase in Campa branding, sampling, and retail activations across Australia in the coming months. These efforts may make the brand more accessible and visible in local stores and social media feeds.

The takeaway

Effective brand entry often hinges on selecting a local agency partner that understands the nuances of the target demographic. By focusing on multi-channel activation, the company aims to ensure its energy and cola products become a familiar presence in the daily lives of Australian consumers.

Further reading

For more information on industry shifts, see Advertising.

Live Poll

Do you believe new international brands can successfully challenge established incumbents in the Australian market?