Julie Matthews Launches Independent Creative Studio DOSE
The new agency offers brand strategy and creative support to clients throughout Australia.
Updated on Oct. 25, 2026 in Advertising
Live Poll
Do you believe small independent creative studios provide better service than large agency networks?
Industry veteran Julie Matthews has launched DOSE, an independent creative studio operating across Australia. The studio provides brand strategy and campaign development through a flexible, specialist-led business model.
Why it matters
The venture aims to address a decline in traditional mid-tier full-service agencies. By using an elastic structure to assemble senior teams per brief, the studio focuses on delivering high-level creative oversight.
Founder Julie Matthews brings nearly 30 years of industry experience to the new studio. The business utilizes a modular model to scale team sizes based on individual client requirements.
The players
Julie Matthews
Julie Matthews is the executive creative director and founder of DOSE who has nearly 30 years of experience working in markets including London, Shanghai, Singapore, and Auckland.
DOSE
DOSE is an independent Australian creative studio that provides brand strategy, campaigns, and senior creative support through an elastic model of specialist teams.
The details
DOSE functions as an independent creative shop that provides senior creative support and strategy for agencies and brands. The studio operates with a team of senior specialists who are assembled specifically to match the requirements of each project brief.
Timeline
The launch of the studio was officially announced on 25 October 2026.
Market Landscape
The studio launch highlights a shift toward agile creative services as traditional full-service firms face a period of decline. DOSE positions itself to capture market share from larger agencies by prioritising senior oversight and flexible project-based team structures.
Australian brands and agencies can now access senior-level creative expertise on a project-by-project basis. This model may provide clients with more focused strategies without the long-term overhead costs associated with traditional agency retainers.
The takeaway
The move demonstrates how experienced leaders are navigating agency consolidation by prioritising specialist talent over fixed infrastructure. Clients looking for senior strategic leadership may benefit from this shift toward more modular and focused project collaborations.
Further reading
For more on the current state of the industry, visit the Advertising section.
Live Poll
Do you believe small independent creative studios provide better service than large agency networks?
