MILKRUN Launches New Campaign With John Pearce

The grocery delivery platform debuts a primetime television advert to showcase its convenience-focused service.

Updated on Oct. 26, 2026 in Advertising

A paper grocery bag filled with fresh bread, milk, and vegetables sits on a bright, sunlit kitchen counter. — Grocery delivery platform MILKRUN has launched a new national brand campaign featuring John Pearce to highlight its rapid service across Australia. AI Illustration. Upload story photo >

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Do you rely on grocery delivery apps when you cannot leave your house?

MILKRUN has launched a new national brand campaign titled Can't Leave? MILKRUN It, featuring John Pearce. The 30-second commercial highlights the brand's rapid grocery delivery service across Australia.

Why it matters

The company aims to emphasise its convenience for customers who are unable to leave their homes, reinforcing its value proposition in the competitive delivery market. This campaign seeks to align the brand's services with everyday needs through high-visibility media exposure.

The MILKRUN platform offers a catalogue of over 20,000 products with a promised delivery time of approximately 35 minutes. The hero commercial currently running on national television has a duration of 30 seconds.

The players

MILKRUN

MILKRUN is an Australian grocery delivery platform that provides on-demand service for a wide range of household products.

John Pearce

John Pearce is an entertainer who serves as the central figure in the new MILKRUN brand campaign film.

Double Woo

Double Woo is the creative agency responsible for the development and production of the MILKRUN brand campaign.

Big Brother

Big Brother is a popular television programme that has partnered with MILKRUN for grocery delivery integration.

The details

Created by the agency Double Woo, the campaign film features John Pearce and focuses on the platform's ability to provide swift grocery solutions. Additionally, the brand has secured a partnership as the official grocery delivery platform for the Big Brother television programme.

The first hero commercial aired during primetime on 25 October 2026.

Market Landscape

This campaign signifies a continued investment in the Australian on-demand grocery delivery market expansion. By leveraging prime television slots and high-profile partnerships, the company aims to differentiate itself from competitors through aggressive branding.

Customers can expect to see increased integration of delivery services while watching the Big Brother television programme. The campaign reinforces the current delivery capacity and speed, allowing shoppers to assess if the service meets their local grocery requirements.

The takeaway

The use of primetime television and integrated partnerships reflects a strategic focus on building mass-market awareness for convenience services. Consumers should look for these new integrations when using the application to determine if promotional offers are available.