Lovehoney Offers Discounts For Reducing Phone Screen Time
The DND campaign rewards Australian couples with free stays for swapping digital scrolling for focused partner time.
Updated on Oct. 16, 2026 in Sex Life
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Would you commit to reduced daily screen time to improve intimacy with your partner?
Lovehoney has launched a new campaign in partnership with Into The Wild Escapes that encourages couples to disconnect from their devices. Participants who demonstrate a significant reduction in screen time during their cabin stay can qualify for major discounts and rewards.
Why it matters
The initiative aims to address research suggesting Australians devote 12 times more attention to their phone screens than to their romantic partners. By gamifying digital detoxing, the programme seeks to facilitate better connection and quality time for couples.
Couples receive a Lovehoney Reconnect Kit worth over $250. Those who halve their scrolling time during their visit are eligible to receive a free cabin stay.
The players
Lovehoney
Lovehoney is a sexual wellness company that produces a range of products designed for couples and individuals.
Into The Wild Escapes
Into The Wild Escapes is an accommodation provider that specialises in off-grid cabin retreats.
CampaignLab
CampaignLab is a marketing agency that collaborates with brands to develop public-facing creative campaigns.
The details
Working alongside CampaignLab, the campaign replaces smartphone use with analog activities like journaling and using disposable cameras. Couples verify their progress by taking screenshots of their phone screen time upon arrival and again at departure to prove their usage reduction.
Timeline
The campaign was publicised on 16 October 2026.
Culture Shift
This initiative reflects the broader digital detox movement where brands incentivise consumers to trade constant mobile connectivity for intentional, analog experiences. It marks a shift where the premium is placed on human interaction over the attention economy that governs much of daily life.
Readers planning a getaway can lower their travel costs by consciously tracking and reducing their phone usage during their cabin stay. Adopting these habits may require preparing analog alternatives like books or journals to fill time usually spent scrolling on a device.
The takeaway
Prioritising face-to-face interaction over digital engagement can lead to tangible financial rewards and improved relationship quality. Couples looking to reconnect may find that scheduling dedicated device-free periods provides a meaningful boost to their overall relationship health.
Further reading
For more on building intimacy and connection, visit the Sex Life section.
Source note: This article includes information reported by Campaign Brief.
Live Poll
Would you commit to reduced daily screen time to improve intimacy with your partner?
