GTIA Finds IT Providers Expanding Cybersecurity Offerings
Research previewed by the Global Technology Industry Association shows IT service providers in North America and the UK & Ireland plan to add cybersecurity solutions.
Updated on Nov. 9, 2026 in Cybersecurity
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The Global Technology Industry Association released early findings from its Channel Trends in Cybersecurity research and Q3 2026 Quarterly Cybersecurity Tracker. Some 76% of North America community respondents plan to add new cybersecurity solutions over the next 12 months, and 78% of UK & Ireland respondents plan to add new cybersecurity services.
Why it matters
Customers' leading cybersecurity concern is AI-generated attacks, which is pushing IT service providers to broaden their security offerings. Cybersecurity is becoming a central revenue line for many providers rather than a supplementary service.
The tracker examined 309 IT service providers in North America, and 93% of respondents offer cybersecurity as a core or complementary service. Only 42% report deploying multifactor authentication on all critical systems for more than half their customers, and the survey does not explain the gap between that figure and the share offering cybersecurity.
The players
Global Technology Industry Association (GTIA)
GTIA is a global trade association for the technology industry that runs research programs and channel events, including the Channel Trends in Cybersecurity research.
The details
GTIA's research examines IT service provider perspectives across North America, EMEA and APAC, with findings so far covering North America and the UK & Ireland. Nearly 60% of North America respondents plan to add AI-related cybersecurity solutions, and half report revenue increases directly tied to cybersecurity this year.
Timeline
Nov. 9, 2026: Research previewed in a keynote at GTIA ChannelCon EMEA
Nov. 9-10, 2026: GTIA ChannelCon EMEA takes place in London
Later in 2026: Benelux, DACH, ASEAN and ANZ findings and the full report to follow
The Tech Race
Compared with GTIA's 2025 survey, the share of North American providers planning new cybersecurity solutions rose from 65% to 76%, and UK & Ireland concern about generative AI misuse climbed from 37% to 47%. The shift suggests providers are racing to add AI-era security services faster than customer threats are being contained.
Customers of IT service providers may see new cybersecurity products and services added to their vendor offerings over the next year, as most providers report plans to expand. Businesses relying on managed IT should expect more AI-focused security options in conversations with their providers.
The takeaway
Businesses working with IT providers should ask how their provider is addressing AI-generated attacks and whether multifactor authentication covers all critical systems. Checking those two points now can close gaps before new threats arrive.
What happens next
Findings for the Benelux, DACH, ASEAN and ANZ communities, along with the full Channel Trends in Cybersecurity report, are scheduled to follow later in 2026.
Further reading
Explore more Cybersecurity coverage on Wisevoter for context on how providers are responding to AI-driven threats.
Source note: This article includes information reported by The Manila times.
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