Sega to Re-Release Miku and Cinnamoroll Figure
The Hatsune Miku x Cinnamoroll Luminasta figure returns on December 4 with worldwide availability through Sega's official Amazon storefront.
Updated on Nov. 7, 2026 in Gaming
Sega will re-release its Hatsune Miku x Cinnamoroll Luminasta figure on December 4, first as an arcade prize in Japan. The figure has been confirmed for worldwide release through the official Sega Amazon online storefront.
Why it matters
The figure originally launched in 2023 and is now trading on secondhand markets at roughly twice its original price. A confirmed worldwide retail channel gives international collectors a direct way to buy it at its original launch price.
The figure launched at around $25 in 2023 and currently sells for around $50 on eBay. Sega has not disclosed the re-release price or the number of units planned for international sale.
The players
Sega
Sega is a Japanese video game and entertainment company that produces arcade prizes and collectible figures.
Hatsune Miku
Hatsune Miku is a virtual singer and Vocaloid character developed by Crypton Future Media and widely popular across Japan and globally.
Cinnamoroll
Cinnamoroll is a Sanrio character known for its white puppy design and placed second in the latest official Sanrio Character Ranking.
The details
The figure depicts Hatsune Miku holding Cinnamoroll up to her face with cheeks touching. It will first be sold as an arcade prize in Japan before becoming available through Sega's official Amazon storefront worldwide.
Timeline
2023: Luminasta figure originally released.
January: Sega unveiled winter-outfit arcade plushes of Miku and Cinnamoroll.
December 2: Hello Kitty and Friends: Cinnamoroll #1 from IDW Publishing is released.
December 4: Luminasta figure re-released in Japan and worldwide.
Season Trajectory
Cinnamoroll's second-place finish in the latest official Sanrio Character Ranking, behind Pompompurin, places the character among Sanrio's most popular properties. The figure's re-release extends that momentum into the collectibles market during the holiday season.
Collectors outside Japan can buy the figure directly through Sega's official Amazon storefront at its original price rather than paying roughly double on secondhand markets. Fans who miss the December 4 release window will likely face the same resale premium they face now.
The takeaway
Collectors looking for this figure at its original price should watch the official Sega Amazon storefront when the December 4 release opens. Waiting for the retail listing avoids the roughly 100 percent markup seen on secondhand platforms.
What happens next
The Luminasta figure goes on sale on December 4 in Japan and worldwide, and the Hello Kitty and Friends: Cinnamoroll #1 comic is released on December 2.
Further reading
For more on collectibles and fan culture, explore our Gaming coverage.
Source note: This article includes information reported by CBR.
