Just Eat Launches AI Advertising Platform JETads
The AI-powered platform gives European advertisers access to JET's consumer and partner network across 14 markets.
Updated on Nov. 6, 2026 in Advertising
Just Eat has launched JETads, an AI-powered advertising platform for European advertisers, live across all 14 of its markets. The platform builds on JET's personalisation technology and the Prosus Large Commerce Model.
Why it matters
The launch gives advertisers a way to reach consumers at moments when they are most likely to act, using behavioural signals drawn from a large commerce network. It reflects a broader push by commerce platforms to monetise their data through targeted advertising.
JETads reports reach across 59 million active consumers and 592 million orders per year, served through more than 342,000 partners in 14 markets. The company did not provide pricing or campaign return figures for the platform.
The players
Just Eat
Just Eat is a European online food delivery and takeaway marketplace that is part of the JET group and owned by Prosus.
Prosus
Prosus is a global consumer internet group headquartered in Amsterdam that owns JET and developed the Prosus Large Commerce Model.
The details
JETads uses the Prosus Large Commerce Model, which learns from real customer behaviour to surface what a customer is likely to want at a given moment. The system is designed to help advertisers reach target audiences by analysing customer needs at specific times.
Timeline
November 6, 2026: JETads launched across all 14 markets.
Market Landscape
JETads extends the Prosus Large Commerce Model from internal personalisation into a product sold to outside advertisers, following the pattern of commerce platforms turning first-party purchase data into ad inventory. The move positions JET to compete for European ad budgets against larger retail media networks.
Advertisers in JET's 14 markets gain a new channel to reach customers during ordering moments. Consumers may see more personalised promotions inside the app as targeting improves.
The takeaway
Platforms with large transaction data are increasingly turning that data into advertising products, so advertisers should weigh how a commerce network's behavioural signals compare to traditional media. Measuring real campaign results will determine whether the model delivers value.
Further reading
Explore more on how commerce platforms are building Advertising products from their own consumer data.
