Horizon Global Wins Harley-Davidson Media Account
The joint-venture agency will handle media strategy, planning and measurement for the motorcycle maker across five global regions.
Updated on Nov. 6, 2026 in Advertising
Horizon Global, a joint-venture media agency formed by Horizon and Havas, was awarded the global media business for Harley-Davidson following a review that lasted several months. The account covers North America, Europe, the Middle East and Africa, Asia Pacific, and Latin America.
Why it matters
The win extends Horizon Global's client roster after its July Skechers media win and shows a newly formed agency taking on large multi-region accounts. For brands, it reflects how global media mandates are being consolidated under joint-venture structures.
Horizon Global's Harley-Davidson mandate covers five world regions, following its earlier Skechers award across 14 Central and Eastern European markets plus several additional countries. The client declined to name the other agencies in the review.
The players
Horizon Global
Horizon Global is a joint-venture media agency formed by Horizon and Havas in September 2025 to handle global media mandates for large brands.
Harley-Davidson
Harley-Davidson is an American motorcycle manufacturer known for its heavyweight cruiser bikes and a long-running global brand presence.
Havas
Havas is a French multinational advertising and communications group that co-owns the Horizon Global joint venture.
The details
Horizon Global will manage media strategy, investment, planning and measurement for Harley-Davidson. COMvergence reports that the motorcycle brand worked with Hearts United in the US and WPP Media in markets outside the US, though the client has not confirmed these arrangements.
Timeline
September 2025: Horizon Global was formed as a joint-venture agency by Horizon and Havas.
July: Horizon Global confirmed its Skechers media business win.
November 6, 2026: Horizon Global was awarded the Harley-Davidson global media business.
Market Landscape
The Harley-Davidson win places Horizon Global among agencies competing for global media accounts run through joint-venture structures. It shows the new partnership gaining scale after its Skechers review award in July.
For consumers, the agency change is largely behind the scenes and will not alter Harley-Davidson's products or prices directly. Shoppers may notice shifts in the brand's advertising tone or channel mix as the new media plans roll out.
The takeaway
Global media accounts are increasingly won by agencies built on joint-venture partnerships rather than single holding-company units. Brands and marketers should watch how these consolidated mandates affect planning and measurement across regions.
Further reading
For more on how agencies compete for global brand mandates, explore our Advertising coverage.
Source note: This article includes information reported by MediaPost.
