Tommy Hilfiger Unveils Winter 2026 Holiday Campaign
The brand's 'The Perfect Holiday' campaign features ambassadors and cultural figures sharing personal holiday traditions in weekly videos.
Updated on Nov. 5, 2026 in Fashion
Tommy Hilfiger, part of PVH Corp., has unveiled its winter 2026 holiday campaign, 'The Perfect Holiday,' built around personal holiday routines shared by brand ambassadors and cultural figures. The campaign is being released as a series of weekly videos in the run-up to the holidays.
Why it matters
The campaign shifts from a single film to serialized weekly content, giving shoppers a sustained look at how the brand's ambassadors mark the season. It also presents the winter 2026 collection through personal stories rather than a conventional product showcase.
The winter 2026 collection is available in Tommy Hilfiger stores worldwide, online and through selected wholesale partners. The campaign cast includes eight named ambassadors and cultural figures, and knitwear plays a central role in the collection.
The players
Tommy Hilfiger
A global American fashion brand known for preppy-inspired clothing, owned by PVH Corp.
PVH Corp.
A multinational apparel company that owns the Tommy Hilfiger and Calvin Klein brands.
Travis Kelce
An American football tight end for the Kansas City Chiefs who appears as a campaign ambassador.
The details
Each cast member shares a personal holiday routine in their own story, from Arón Piper's winter swim in the north of Spain to Quen Blackwell's festive drone light show. The collection is built around textured fabrics, layering and a seasonal colour palette.
Timeline
Winter 2026: Tommy Hilfiger releases its holiday campaign and winter collection.
Run-up to the holidays: Weekly campaign videos are released.
Industry Dynamics
The campaign follows the fashion industry's move toward serialized, weekly video content rather than a single seasonal campaign film. Releasing a holiday campaign in installments keeps brand presence active across several weeks of the holiday season.
The winter 2026 collection is sold in Tommy Hilfiger stores worldwide, online and through selected wholesale partners. Shoppers can find the knitwear and layering pieces featured in the campaign across those channels.
The takeaway
Serialized campaigns give shoppers a longer window to engage with a brand's seasonal lineup. Following weekly releases can help readers plan holiday purchases around the collection's core pieces.
Further reading
Explore more in our Fashion coverage.
Source note: This article includes information reported by FashionUnited.
