MINT Square Adds IAS Measurement to Membership
The partnership brings IAS brand safety, viewability and fraud protection to MINT Square's programmatic offerings across all clients.
Updated on Nov. 5, 2026 in Advertising
MINT Square has partnered with IAS to integrate IAS measurement technology into its Packages structured membership model. Members can now access the technology across the Active Agent, Adform and The Trade Desk programmatic platforms.
Why it matters
The integration gives advertisers measurement for brand safety, viewability and fraud protection as part of their campaign setup rather than as a separate purchase. It streamlines IAS tools into existing programmatic workflows for MINT Square's global client base.
The offering is available across three programmatic platforms, Active Agent, Adform and The Trade Desk, and extends to MINT Square's entire global client base. The announcement does not disclose pricing or client adoption figures.
The players
MINT Square
MINT Square is an advertising company that offers programmatic buying services through a structured membership model called Packages.
IAS
IAS, formerly Integral Ad Science, is a digital media measurement company known for brand safety, viewability and ad fraud verification tools.
The details
MINT Square members can activate IAS technology to create custom segments and target suitable environments. The integration folds IAS measurement into existing programmatic setups as a campaign component rather than a standalone add-on.
Timeline
Nov. 5, 2026: MINT Square and IAS partnership announced publicly.
Market Landscape
Verification vendors such as IAS have increasingly moved from standalone add-ons into the buying platforms that advertisers already use. This partnership places IAS measurement inside MINT Square's membership packages across Active Agent, Adform and The Trade Desk.
Advertisers using MINT Square's programmatic packages can add brand safety, viewability and fraud checks without setting up a separate measurement vendor. Clients in Europe and North America are among those covered by the global offering.
The takeaway
Verification is becoming a built-in feature of programmatic buying rather than an extra cost to negotiate. Advertisers evaluating programmatic partners can ask whether measurement like IAS is already included in the package.
Further reading
For more on how programmatic ad verification is evolving, see the Advertising section.
Source note: This article includes information reported by Adweek.
