EQQUALBERRY Named Champion at Amazon Top Brand Award
The K-beauty longevity skincare brand earned a Champion title at the 2026 Amazon Top Brand Award in Seoul.
Updated on Nov. 4, 2026 in Beauty
EQQUALBERRY was named one of five Champion winners at the 2026 Amazon Top Brand Award, presented October 27 at the Parnas Hotel in Seoul. The brand's sales rose fivefold during Amazon Prime Big Deal Days in October compared with the prior year.
Why it matters
The award recognizes brands that have achieved meaningful growth in global markets through Amazon, and EQQUALBERRY reached this status within two years of launching on the platform in 2024. Its growth shows how a K-beauty skincare line can scale quickly through a single international e-commerce channel.
EQQUALBERRY's Amazon sales grew roughly 14-fold in 2025, and its two-day October Prime Big Deal Days sales rose fivefold compared with the previous event. The NAD+ Peptide Serum and NAD+ Cream together accounted for about 57% of the brand's sales during the event, though the source does not disclose total revenue.
The players
Amazon Korea
Amazon Korea is the South Korean arm of the global e-commerce company Amazon, which hosts the annual Amazon Beauty in Seoul event.
EQQUALBERRY
EQQUALBERRY is a K-beauty longevity skincare brand that launched on Amazon in 2024 and has since expanded into retailers including Ulta Beauty and Boots.
The details
The award was presented at Amazon Beauty in Seoul 2026, an annual event hosted by Amazon Korea. This year's Champion winners were Medicube, Anua, Biodance, Dr.Melaxin, and EQQUALBERRY, and the brand's growth was driven by its NAD+ line, which emerged as a new growth pillar on Amazon.
Timeline
2024: EQQUALBERRY launched on Amazon.
March 2026: The NAD+ Cream launched.
October 2026: Prime Big Deal Days sales rose fivefold versus the prior year.
October 27, 2026: The Champion award was presented in Seoul.
Culture Shift
The award reflects a broader pattern of Korean skincare brands using Amazon as a launch pad for international expansion. EQQUALBERRY's path from a 2024 Amazon debut to Champion status within two years mirrors the rapid growth other K-beauty brands have achieved through the platform's global reach.
Shoppers who buy skincare on Amazon may see more K-beauty options from brands expanding through the platform. The NAD+ line's strong sales suggest these products are becoming a popular choice for consumers interested in longevity-focused skincare.
The takeaway
Rapid growth on a single marketplace can signal strong consumer demand for a focused product line, as the NAD+ products' share of sales shows. Readers interested in skincare trends can watch which brands earn recognition from major retail platforms in the coming year.
Further reading
Explore more Beauty trends and product launches shaping the global skincare market.
Source note: This article includes information reported by Business Korea.
