Pepco Names Antonio Gonzalo Bravo Chief Commercial Officer
The appointment comes as the European discount retailer simplifies its portfolio and continues expanding its store network.
Updated on Nov. 2, 2026 in Retail
Pepco has appointed Antonio Gonzalo Bravo as chief commercial officer, according to a LinkedIn post announcing the move. The change follows the parent group's disposal of Poundland and agreement to sell Dealz Poland.
Why it matters
The appointment and portfolio changes signal a sharpened focus on Pepco's core European discount business. Its growth strategy centers on clothing, homeware and toys sold through a large store network.
Pepco reported 5.9 percent like-for-like revenue growth, excluding fast-moving consumer goods, for the 51 weeks to September 20. The company expects to end the financial year with approximately 4,260 stores after around 250 net openings.
The players
Pepco
Pepco is a European discount retailer selling clothing, homeware, toys and seasonal products through more than 4,000 stores.
Antonio Gonzalo Bravo
Antonio Gonzalo Bravo is the newly appointed chief commercial officer of Pepco.
The details
Pepco sells clothing, homeware, toys and seasonal products through more than 4,000 stores across Europe. The company is developing a digital loyalty programme and improving clothing ranges, availability and visual merchandising.
Timeline
November 2, 2026: Bravo's appointment as chief commercial officer is announced.
September 20, 2026: The 51-week period covered by Pepco's reported like-for-like revenue growth ends.
Industry Landscape
Pepco's September 2026 trading update reported 5.9 percent like-for-like growth, excluding fast-moving consumer goods, for the 51 weeks to September 20. The new commercial leadership appointment follows that update as the company pushes its store expansion and product improvements.
Shoppers across Europe may see continued store openings and improvements to Pepco's clothing ranges and in-store availability. The developing digital loyalty programme could affect how regular customers earn rewards at the chain.
The takeaway
Retail chains expanding store networks while reorganizing leadership often signal where they expect future growth. Watching whether Pepco's loyalty programme and product changes lift sales will show whether the new commercial direction is working.
Further reading
Explore more retail industry news to see how European discount chains are adapting their strategies.
