Panam Sports Names Imagina 2027 Games Broadcaster
Imagina will manage international broadcast operations for the upcoming Pan American Games in Lima.
Updated on Oct. 30, 2026 in Olympics
Live Poll
Do you prefer sports coverage that uses advanced AI and remote production tools?
Panam Sports has selected Imagina as the official host broadcaster for the 2027 Pan American Games held in Lima, Peru. The agreement was finalized by representatives at the organization's offices in Santiago, Chile.
Why it matters
The 2027 Games serve as a critical qualifying event for the Los Angeles 2028 Olympic Games, making the production and distribution of competition coverage essential for international athletes and fans.
The broadcast operation will support competition across 38 sports over 17 days, with 20 disciplines acting as official qualifiers for the 2028 Olympics. Imagina is tasked with delivering six satellite feeds and at least 14 daily SRT feeds.
The players
Panam Sports
This international organization is responsible for the development and promotion of sports across the Americas and governs the Pan American Games.
Imagina
Formerly known as Mediapro, this firm specializes in media content production and broadcast distribution for major global sporting events.
The details
Imagina, which will rebrand from Mediapro on January 1, 2027, will oversee the international feed distribution. The production will leverage advanced technology, including an International Broadcast Centre, remote production centers, cloud-based tools, and artificial intelligence.
Timeline
January 1, 2027: Mediapro officially adopts the name Imagina.
2027: The 20th Pan American Games are hosted in Lima, Peru.
2028: The Los Angeles Olympic Games are scheduled to take place.
Season Trajectory
By securing a high-tech broadcast partner, the Pan American Games consolidate their status as a premier qualifying stage for the Los Angeles 2028 Olympic Games. This infrastructure investment ensures that the 6,900 competing athletes gain the visibility necessary for Olympic advancement.
Viewers can expect expanded coverage through cloud-based and AI-driven production tools, increasing the availability of live competition feeds. The event's role as an Olympic qualifier means fans will see heightened stakes across the 20 designated Olympic disciplines.
The takeaway
The implementation of AI and cloud-based broadcasting tools marks a shift toward more complex, remote-capable sports coverage for the regional games. International audiences should look for improved digital access to qualifying matches throughout the 17-day event.
Further reading
For broader updates on international athletic events, visit the Olympics section.
Source note: This article includes information reported by Advanced-television.
Live Poll
Do you prefer sports coverage that uses advanced AI and remote production tools?
