GRUP MEDIAPRO to Rebrand as Imagina in January 2027
The media group will adopt the Imagina name as part of a new horizontal management model.
Updated on Oct. 30, 2026 in Business Strategy
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GRUP MEDIAPRO is set to complete a corporate rebrand to Imagina in January 2027. This shift follows an announcement made in October 2026 at SPORTEL Monaco regarding the company’s new operational strategy.
Why it matters
The rebrand aims to foster new internal thinking while helping customers manage sports rights and produce live events with greater efficiency. The company is transitioning from a vertical to a horizontal management structure to better coordinate its global assets.
The firm operates across international markets including offices in the U.S., Mexico, Argentina, and Singapore. The group maintains high-profile contracts such as a worldwide distribution deal for the Chinese Super League and broadcast services for Belgian and Portuguese leagues.
The players
GRUP MEDIAPRO
This international media group provides content production, sports rights distribution, and broadcasting services globally.
Imagina
This is the upcoming brand identity that the company will adopt in early 2027 to represent its unified horizontal structure.
The details
To support the rebranding, the company has implemented a horizontal management model that assigns dedicated project managers to coordinate between corporate offices and various units. This internal restructuring affects specialized groups like Social First and the Broadcast Media Services unit.
Timeline
October 2026: Announcement made at SPORTEL Monaco.
January 2027: Rebranding to Imagina begins.
Market Landscape
The transition to Imagina mirrors the broader shift toward horizontal management structures in global media conglomerates. This move positions the firm to improve agility against competitors by dismantling traditional vertical silos in favor of cross-functional project management.
Customers of the company's broadcast and sports rights services should expect increased coordination through dedicated project managers. This change is intended to streamline service delivery for global clients and partners.
The takeaway
Rebranding efforts often serve as a catalyst for deeper operational changes like the adoption of horizontal management. Companies frequently use these transitions to signal a shift in internal culture and improve service efficiency for their global client base.
What happens next
The official transition to the Imagina brand is scheduled for January 2027.
Further reading
Learn more about organizational evolution in our Business Strategy section.
Source note: This article includes information reported by Sports Video Group.
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