Healthtech Firm Everlab Appoints Alchemy One as Agency
Everlab names Alchemy One to spearhead media strategy and brand growth as the company continues to scale its operations.
Updated on Oct. 28, 2026 in Advertising
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Healthtech company Everlab has appointed Alchemy One as its media agency of record to manage brand awareness campaigns. The partnership comes as the firm looks to scale its business across Australia, New Zealand, and the UK.
Why it matters
The collaboration is designed to support Everlab's expansion efforts by increasing brand awareness in its key markets. Alchemy One brings experience from its previous work with brands like Square and Lyka to help guide Everlab's media strategy.
Everlab has successfully raised $65 million in a Series A funding round to fuel its growth. The healthtech company has supported more than 20,000 patients across its operational footprint.
The players
Everlab
Everlab is a healthtech company founded in Melbourne in 2023 that provides services to over 20,000 patients.
Alchemy One
Alchemy One is an advertising agency that previously managed accounts for brands including Square and Lyka.
OUTSIDE IN
OUTSIDE IN is a creative agency recently appointed to lead branding efforts for Everlab.
The details
Alchemy One will lead all media strategy, planning, and buying for the healthtech firm. Additionally, Everlab has selected OUTSIDE IN to serve as its creative agency of record to support these new marketing initiatives.
Timeline
Everlab was founded in Melbourne in 2023.
Everlab expanded its operations by opening a new branch in the UK in 2026.
Market Landscape
This partnership reflects a broader trend of healthtech firms leveraging established media agencies to navigate competitive expansion after securing major capital. It marks a strategic shift for Everlab as it moves from its 2023 origins to a more mature, multi-national brand presence.
Customers in the UK, Australia, and New Zealand may see increased brand messaging as Everlab utilizes its new media strategy. The partnership aims to streamline the company's growth, potentially leading to better brand recognition for current and future users.
The takeaway
Companies in the healthtech sector often prioritize aggressive marketing shifts after securing Series A funding to transition from startup to household name. Implementing a coordinated media and creative strategy is a common tactic for firms managing growth across multiple international borders.
Further reading
For more on industry marketing trends, visit the Advertising section.
Source note: This article includes information reported by Campaign Brief.
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