Uber Appoints Angus Keene to Lead Advertising in ANZ
The company has named Angus Keene as the new head of advertising for the Australia and New Zealand markets.
Updated on Oct. 19, 2026 in Advertising
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Uber has selected Angus Keene to serve as its head of advertising for Australia and New Zealand. Based in Sydney, Keene will spearhead the next phase of growth for the regional advertising division.
Why it matters
This appointment signals a focus on scaling Uber's advertising business across Australia and New Zealand following its initial market entry. The leadership move is intended to drive innovation and manage relationships with key industry partners.
Angus Keene will oversee a regional team of 50 or more employees based in Sydney. The company has operated its advertising business in the Australia and New Zealand region since 2022.
The players
Angus Keene
He is the newly appointed head of advertising for Australia and New Zealand based in Sydney.
Michael Levine
He is the senior executive to whom the new regional head of advertising reports.
The details
Keene reports directly to Michael Levine and will focus on developing partnerships across sectors such as QSR, retail, FMCG, and non-endemic fields. His mandate includes steering innovation for the regional division as Uber continues to expand its brand collaborations.
Timeline
Uber Advertising expanded into Australia and New Zealand in 2022.
Market Landscape
This appointment follows the pattern set by the 2022 market expansion, moving from initial entry to established regional leadership. The move positions Uber to compete more aggressively for ad spend across retail and FMCG sectors in the competitive ANZ market.
Local brands and advertisers can expect increased focus on partnership opportunities across retail and QSR sectors in the coming months. The expansion of these advertising services aims to provide more targeted engagement options for businesses operating in Australia and New Zealand.
The takeaway
The appointment highlights the strategic shift toward localizing ad operations to capture regional market growth. Companies should anticipate more integrated advertising solutions as Uber continues to scale its non-transport business segments.
Further reading
For broader trends in the industry, visit the Advertising section.
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