XPeng Appoints Scott Collie as PR Lead for ANZ
The electric vehicle manufacturer hires the former automotive journalist to support its expansion in Australia and New Zealand.
Updated on Oct. 20, 2026 in Electric Vehicles
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XPeng Australia and New Zealand has appointed Scott Collie as its new head of public relations and communications. This strategic hire arrives as the manufacturer prepares to introduce five new vehicles to the region within the next six months.
Why it matters
The appointment supports XPeng as it scales its operations, including plans to establish up to 50 sales outlets in Australia. The company is actively building its infrastructure to support a broader model portfolio and advanced driver-assistance features.
XPeng intends to launch five new models in the coming six months and establish three flagship technology centres alongside up to 50 sales outlets. Scott Collie joins the firm after spending two years in communications at Polestar Australia.
The players
Scott Collie
He is the newly appointed head of public relations and communications for XPeng in Australia and New Zealand.
XPeng
This electric vehicle manufacturer is currently executing a major market expansion strategy in the Oceania region.
Polestar
This international automotive brand specializes in electric vehicles and previously employed Collie.
The details
Scott Collie, an RMIT University graduate, transitioned into automotive public relations in 2024 following a tenure as an automotive journalist at CarExpert. He most recently served as product communications manager for Polestar Australia starting in late 2024.
Timeline
Scott Collie transitioned to public relations in 2024.
Collie joined Polestar in late 2024.
XPeng appointed Collie to the role in October 2026.
Five new vehicles are planned for release within the next six months.
Navigation Guided Pilot technology is scheduled for introduction in 2027.
Roadmap
This appointment reflects the broader trend of international electric vehicle startups prioritizing local media engagement to capture Australian market share. XPeng is positioning itself to compete with established brands by aggressively scaling its sales infrastructure and technology footprint.
Drivers in Australia and New Zealand can expect to see five new vehicle models available for purchase within the next six months. The expansion of 50 sales outlets will increase local access to showrooms and technology experience centres.
The takeaway
The move signals that XPeng is shifting its regional strategy from initial entry to mass-market availability. Consumers should track upcoming product announcements as the company prepares to roll out its local retail and service infrastructure.
Further reading
For more news on the transition to battery-powered transport, visit the Electric Vehicles section.
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Does the rapid expansion of Chinese electric vehicle brands into your local market benefit you?
