Adnami Launches Express Supply Agents for Programmatic Ads
The new tool uses agentic technology to optimize ad spend across more than 100 demand-side platforms.
Updated on Oct. 27, 2026 in Advertising
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Adnami has debuted Express Supply Agents, a new programmatic advertising service that automates inventory optimization without requiring separate platform logins. The tool continuously shifts ad spending toward high-performing placements to meet specific campaign goals.
Why it matters
The product aims to democratize access to advanced, agent-optimized buying strategies for advertisers and agencies of all sizes. By removing the need for separate invoicing and complex logins, it streamlines the workflow for global media buyers.
The system integrates with over 100 demand-side platforms and tracks metrics including engagement, clicks, and 3-second views. It relies on the Sonar tracker to provide granular attention data on impressions.
The players
Adnami
Adnami is a technology company specializing in programmatic advertising solutions and attention measurement tools.
The details
Users manage campaigns through a guided setup process where they select specific optimization metrics, markets, and display sizes to generate a unique deal ID. Once live, the agent autonomously reallocates advertising budget away from underperforming placements.
Timeline
Adnami officially launched the Express Supply Agents service on October 27, 2026.
Market Landscape
This release follows the Sonar tracker, which serves as a core component for measuring attention on impressions in digital media. By centralizing these insights, Adnami is positioning itself to compete more aggressively within the automated programmatic ecosystem.
Advertisers and agencies can now execute programmatic buys without separate invoicing or complex platform logins. This shift simplifies media buying workflows while maintaining payment through existing demand-side platforms.
The takeaway
Advertisers looking to improve efficiency should focus on setting clear performance metrics early in the guided setup process. This ensures that the agentic software can effectively identify and shift spending away from low-performing placements during the live campaign.
Further reading
Learn more about the latest innovations in digital marketing on the Advertising section page.
Source note: This article includes information reported by Exchangewire.
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