Fireaway Pizza Unveils New Brand Identity and Store Model
The international pizza franchise launched a revamped visual identity and open-kitchen store design in Bristol.
Updated on Oct. 26, 2026 in Openings & Closings
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Fireaway Pizza has introduced a comprehensive brand update featuring a new logo, typography, and color scheme. The debut of this new store format occurred in Bristol, showcasing an open-kitchen layout designed to highlight the food preparation process.
Why it matters
The rebranding effort seeks to demonstrate food quality and transparency to customers while providing franchise partners with an efficient, scalable store model. The initiative moves the company toward a food-first narrative across its global footprint.
Fireaway Pizza currently operates 150 stores within the UK market. The company utilizes a 48-hour dough proofing duration as part of its standardized preparation process.
The players
Fireaway Pizza
This international pizza franchise operates 150 locations in the UK and maintains a presence in Ireland, Spain, Portugal, and the Cayman Islands.
The details
The new store design utilizes dark finishes, timber, stainless steel, and warm lighting to create a modern aesthetic. The open-kitchen layout allows customers to observe staff stretching dough and assembling pizzas in real time.
Timeline
October 26, 2026: Fireaway unveiled its new brand identity and opened the first store in Bristol.
Coming months: The company plans to open its first location in Dubai.
2027: The new branding is scheduled to roll out across digital channels and packaging.
Market Landscape
Fireaway Pizza follows the quick-service restaurant industry transition to open-kitchen transparency, which emphasizes operational visibility to boost consumer trust. This design shift positions the company to compete more effectively by modernizing its physical footprint against other international chains.
Customers can expect a more transparent dining experience as the company transitions to the new open-kitchen store format. The rollout of new packaging and digital content will gradually update the brand's appearance for existing patrons over the next year.
The takeaway
Transparency in kitchen operations is becoming a standard feature for chains looking to signal ingredient quality to diners. Adopting a scalable design allows brands to maintain a consistent customer experience while expanding into diverse international markets.
What happens next
The first Fireaway Pizza store in Dubai is scheduled to open in the coming months, followed by the rollout of the new branding across all digital channels and packaging throughout 2027.
Further reading
Learn more about evolving retail strategies in the Openings & Closings section.
Live Poll
Does an open-kitchen restaurant layout improve your perception of food quality?
