FAB Group Partners With Hedonism Group for Expansion
The restaurant operator is bringing London's Hide and Hideway brands to new markets in the Middle East and Europe.
Updated on Oct. 26, 2026 in Dining Out
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The FAB Group has signed a deal with the London-based Hedonism Group to introduce the Michelin-starred restaurant Hide and the deli-café Hideway to European and GCC markets. The partnership, which follows previous collaborations for the firm, aims to bolster the company's international dining portfolio.
Why it matters
This expansion allows the FAB Group to integrate established global brands alongside its own homegrown concepts. The move reflects a broader strategic push to secure high-profile dining footprints across the Middle East and beyond.
The initial development pipeline includes four secured locations in Dubai, Abu Dhabi, Jeddah, and Riyadh. These sites are currently undergoing design and fit-out activities.
The players
FAB Group
This organization is the food and beverage subsidiary of DEAL Holdings and focuses on building a portfolio of global and homegrown dining brands.
Hedonism Group
Based in London, this hospitality entity operates the Michelin-starred restaurant Hide and the Hideway deli-café on Mount Street in Mayfair.
The details
The partnership was finalized following initial discussions held at the 2025 Global Restaurant Investment Forum. Development teams are now working on preparing the sites for the anticipated launches of the Hide and Hideway concepts.
Timeline
Discussions between the companies were initiated in 2025.
The agreement was formally announced in October 2026.
The first restaurant opening is anticipated in the coming months.
Culture Shift
This move continues the FAB Group's strategy of scaling London-founded restaurant concepts internationally. It follows the pattern set by the company's earlier successful partnership with Kricket.
Diners in Dubai, Abu Dhabi, Jeddah, and Riyadh can expect the arrival of these London-based concepts within the coming months. Customers should monitor local announcements for specific site launch dates and reservation availability.
The takeaway
This partnership highlights a growing trend of established London-based fine dining brands seeking growth in the Middle East's luxury restaurant sector. Customers can watch for upcoming openings as the design and fit-out phases transition into official service launches.
Further reading
For more on industry expansion, explore the latest trends in /Dining Out.
Source note: This article includes information reported by Gulf Daily News Online.
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