Orion Expands Castard Production Across Global Markets
The company has increased its manufacturing capacity in Korea, Vietnam, and India to meet growing demand for the dessert product.
Updated on Oct. 22, 2026 in Desserts
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Orion has expanded its global production lines for Castard as of September 2026, boosting annual capacity to 300 billion Korean won. This move follows a strong 2025 performance where global sales reached 154 billion Korean won.
Why it matters
The investment aims to address rising consumer demand for the snack both domestically and in international markets. With overseas sales accounting for 76 percent of the total, the company is prioritizing localized product development to sustain growth.
Global sales of the product grew by 14 percent in 2025. The new production capacity of 300 billion Korean won is 1.9 times the total sales recorded in the previous year.
The players
Orion
Orion is a major South Korean food and confectionery company that manufactures various snack products for international markets.
The details
Orion relies on local subsidiaries to tailor the Castard snack to regional food cultures and preferences in its primary markets. The company continues to invest in its manufacturing footprint, including operations in Vietnam and India, where it has sold the product since 2021.
Timeline
Orion first launched the Castard product domestically in 2004.
The company entered the Indian market in 2021.
Global combined sales hit 154 billion Korean won in 2025.
A new production line was added in Korea in September 2026.
Culture Shift
The expansion follows the industry trend of companies moving from standardized global offerings to region-specific product development to capture local market share. This strategy highlights the effectiveness of the rise of localized product adaptation strategies in the global confectionery market by tailoring dessert profiles to the tastes of consumers in Vietnam and India.
Consumers can expect more consistent product availability on store shelves as production capacity increases to meet regional demand. The focus on local taste preferences means shoppers in these markets may see varieties uniquely suited to their regional culinary expectations.
The takeaway
Orion is leveraging a strategy of decentralized manufacturing to support its goal of establishing the dessert as a world-class brand. This approach minimizes supply chain friction while allowing the company to pivot quickly based on regional consumer feedback.
Further reading
Explore more industry trends and product developments in Desserts.
Source note: This article includes information reported by 조선일보.
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