Econet Media Secures Formula E Streaming Rights
Kwese Sports gains exclusive access to broadcast Formula E race sessions across sub-Saharan Africa.
Updated on Oct. 22, 2026 in Motorsports
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Econet Media has acquired exclusive television and streaming rights for the FIA Formula E Championship across sub-Saharan Africa. Kwese Sports will provide live coverage of all practice, qualifying, and race sessions for the 2017/18 season.
Why it matters
This partnership aims to deliver premium international sporting content to African viewers while fostering growth and brand awareness for Formula E in developing economies. It marks a strategic effort to expand the reach of electric racing in the region.
The agreement grants exclusive access to all racing sessions for 20 sub-Saharan African countries, including Nigeria, Botswana, and South Africa. Fans can view the content through the Kwese Sports digital platform.
The players
Econet Media
This is a diverse media group that operates the Kwese Sports network and focuses on providing telecommunications and digital services across Africa.
Kwese Sports
This is a prominent sports broadcasting platform that distributes premium content and live sporting events to audiences throughout sub-Saharan Africa.
FIA Formula E Championship
This is the premier international racing series for electric-powered single-seater cars governed by the Federation Internationale de l'Automobile.
The details
The deal allows for live streaming of the entire Formula E calendar through the Kwese Sports service. This package covers every stage of race weekends, ensuring comprehensive access for local followers.
Timeline
October 9, 2026: The season began with the HKT Hong Kong ePrix.
2017/18 season: Kwese Sports holds exclusive rights for this period.
Season Trajectory
Securing these rights expands the footprint of the FIA Formula E Championship during a critical growth phase. The move integrates 20 new markets into the 2017/18 FIA Formula E calendar, significantly widening the series' international audience base.
Subscribers will now have direct access to live qualifying and race sessions via the official Kwese Sports website. The deal consolidates all 2017/18 season content into one regional hub for viewers in Botswana, Nigeria, South Africa, and other nations.
The takeaway
This partnership simplifies content access for fans in sub-Saharan Africa by centralizing coverage on a single digital platform. It highlights the growing importance of regional broadcast deals in the global expansion of electric motorsports.
Further reading
For more on international racing developments, visit Motorsports.
Source note: This article includes information reported by Bulawayo24 News.
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