Prime Video Pledges $2 Billion for Latin American Shows
The streaming platform plans to fund a major expansion of local content production between 2027 and 2030.
Updated on Oct. 21, 2026 in Latin
Live Poll
Do you prefer streaming services that focus on producing diverse local content from around the world?
Prime Video has announced a massive $2 billion investment aimed at increasing the volume of original content produced in Latin America. The company aims to double its local originals across markets including Mexico, Brazil, Argentina, Colombia, and Chile.
Why it matters
This significant capital commitment is designed to broaden the representation of diverse Latin American stories on the global streaming stage. By doubling production efforts, the service seeks to strengthen its position as a primary hub for regional storytelling.
The streaming service has scheduled more than 25 new original titles for 2027 and previously produced an eight-episode adaptation of La casa de los espíritus. These projects build on a portfolio that includes 20 local adaptations of the series LOL: Last One Laughing.
The players
Javiera Balmaceda
She serves as the head of international originals for Latin America, Canada, and Australia at Amazon MGM Studios.
Prime Video
This is a global streaming subscription service owned by Amazon that provides a library of film and television content.
RCN
RCN is a prominent Colombian television network that serves as a coproduction partner for Amazon series.
The details
Prime Video is actively collaborating with regional producers to shift its strategy from simple licensing to direct coproduction, as seen with the second season of Betty la Fea: La historia continúa. The move intends to cement the platform's presence through localized content that resonates with domestic audiences.
Timeline
Javiera Balmaceda joined the Prime Video team in 2017.
The adaptation of La casa de los espíritus was released in 2026.
Prime Video plans to release 25 new original titles in 2027.
The $2 billion investment cycle spans from 2027 through 2030.
Industry Dynamics
This investment marks a significant tactical escalation in the ongoing global streaming wars between major content platforms. By pivoting to large-scale local production, the company is attempting to secure market dominance against competitors who are similarly vying for regional audiences.
Viewers can expect a significant increase in original Spanish and Portuguese-language programming arriving on the platform starting in 2027. This strategy ensures that local subscribers gain access to a larger library of content specifically tailored to regional tastes and cultures.
The takeaway
The move signals a long-term shift toward prioritizing regional production over international content imports. Subscribers should watch for more localized series emerging from Latin American creative hubs as the 2027 deadline approaches.
Further reading
For more on the regional entertainment industry, explore our coverage of Latin content markets.
Source note: This article includes information reported by Hola.
Live Poll
Do you prefer streaming services that focus on producing diverse local content from around the world?
