Latin American Media Market Will Reach $62 Billion
A new industry forecast projects significant growth for the region's entertainment and video sectors by 2026.
Updated on Oct. 12, 2026 in Latin
Live Poll
Is now a good time for streaming services to expand their presence in your region?
Research firm Omdia forecasts that the Latin American media and entertainment market will reach a value of $62 billion in 2026. This projection reflects a projected annual growth rate of 15.4 percent for the region.
Why it matters
The market expansion is driven by a surge in digital engagement, though underlying connectivity challenges continue to hinder broader streaming adoption. Streaming platforms remain focused on partnerships with local telecommunications operators to expand their consumer reach.
The region's online video revenue is forecast to hit $35 billion in 2026, with Netflix expected to command 63.8 million subscriptions. By 2025, television penetration reached 91 percent, while subscription video-on-demand services maintained a 35 percent penetration rate.
The players
Omdia
This is a global research and consulting firm that provides data and insights on the technology, media, and telecommunications industries.
Netflix
This is a global subscription streaming service that utilizes advertising-supported tiers and regional partnerships to capture revenue in Latin America.
The details
Traditional television remains a major revenue driver, contributing $16 billion in 2026, while the gaming and music sectors generated $5.9 billion and $3 billion, respectively. Cinema receipts round out the landscape with $1.8 billion, even as broadband access across the region remains limited to 53 percent of the population.
Timeline
Television penetration reached 91 percent across Latin America in 2025.
The Latin American media and entertainment market is forecast to reach $62 billion in 2026.
Online video subscriptions are expected to reach 208.7 million in 2027.
Online video subscriptions are expected to reach 243.5 million in 2031.
Industry Dynamics
The transition toward a $62 billion market in Latin America signals a significant shift in the global streaming wars as platforms move beyond mature markets like the U.S. toward regions with emerging digital infrastructure. This growth mirrors a broader move by global media conglomerates to balance traditional broadcast revenue with the scaling potential of ad-supported digital subscriptions.
Consumers can expect more content options as platforms expand via new advertising-supported tiers and local telecommunications partnerships. However, persistent disparities in regional broadband access will continue to dictate which audiences can reliably access high-definition streaming services.
The takeaway
The sustained growth of the media market suggests that Latin American audiences are increasingly shifting their attention from traditional television to digital platforms. Viewers should expect streaming services to continue refining their regional subscription tiers to better accommodate varying levels of local broadband connectivity.
Further reading
Explore deeper insights into regional industry trends on the Latin section page.
Source note: This article includes information reported by Advanced-television.
Live Poll
Is now a good time for streaming services to expand their presence in your region?
