CTR Group Formed New Circular Fashion Entity
The company has launched Zoa Group to consolidate its circular business units and expand its resale capabilities.
Updated on Oct. 13, 2026 in Accessories
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CTR Group has combined its circular fashion business units under the newly established Zoa Group umbrella. This structural move aims to enable individual products to generate revenue multiple times through a shared platform.
Why it matters
The consolidation creates a centralized resource for retailers to process unsold stock as regulatory pressure against waste increases. By managing diverse brands together, the group seeks to maximize the secondary lifecycle of consumer goods.
Zoa Group currently manages 20 different sales channels and oversees a portfolio that has handled over 10 million second-hand transactions. The company has already committed to two additional acquisitions within the circular fashion sector by the end of 2026.
The players
Zoa Group
This is a consolidated business entity that manages circular fashion brands including Hirestreet and Thrift+.
CTR Group
This investment organization serves as the parent company responsible for orchestrating the Zoa Group consolidation.
Hirestreet
Founded in 2018, this platform specializes in the rental and resale of fashion items.
Isabella West
She is the founder of the fashion rental and resale platform Hirestreet.
The details
Zoa Group serves as the parent entity for brands including Hirestreet, Thrift+, Country House Library, Reuseabook, and Wowzer. While these brands retain their individual names, they now leverage shared resources to streamline the processing of unsold inventory for major retailers.
Timeline
Hirestreet was founded by Isabella West in 2018.
CTR Group acquired Thrift+ in March 2025.
New European ESPR regulations prohibited the destruction of unsold clothing in July 2026.
CTR Group finalized the acquisition of Hirestreet in September 2026.
Two additional acquisitions are planned before the end of 2026.
Culture Shift
The formation of Zoa Group aligns with broader industry shifts toward circularity necessitated by the European Ecodesign for Sustainable Products Regulation. This move reflects a move away from traditional retail disposal methods toward sustainable resale ecosystems.
Consumers can expect more consistent resale and rental experiences as Zoa Group standardizes operations across its various brands. This may lead to improved availability of second-hand items and more transparent options for disposing of used goods through the platform's retail partners.
The takeaway
The rise of consolidated circular platforms indicates that second-hand retail is becoming a primary operational strategy for major brands. Shoppers should look for these integrated resale options as retailers move to comply with stricter waste management laws.
What happens next
CTR Group is scheduled to complete two additional acquisitions in the circular fashion space before the end of 2026.
Further reading
Learn more about the latest trends in the Accessories industry.
Source note: This article includes information reported by Drapers.
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