Ikea Has Launched Peer-to-Peer Secondhand Marketplace
The furniture giant debuted a dedicated online resale platform in the UK to capture the growing secondhand market.
Updated on Oct. 6, 2026 in Home Organization
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Ikea has officially launched a peer-to-peer secondhand marketplace in the UK, allowing members to connect directly to buy and sell furniture. The platform provides sellers with pre-filled product descriptions and price suggestions to streamline the resale process.
Why it matters
The move targets a secondhand home products market in the UK valued at more than 4.5 billion pounds and experiencing 6.5 percent annual growth. Ikea aims to capitalize on this trend, with projections suggesting pre-owned goods could account for 16 percent of the UK homewares market by 2027.
Ikea products currently account for 9 percent of furniture sold on existing UK resale sites. Sellers on the new platform receive a 15 percent price bonus if they choose to accept payment via Ikea gift cards.
The players
Ikea
Ikea is a multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances, and home accessories.
eBay
eBay is a global e-commerce corporation that facilitates consumer-to-consumer and business-to-consumer sales through its online marketplace.
Depop
Depop is a fashion-focused peer-to-peer social shopping application that was acquired by eBay for 1.2 billion dollars.
AO
AO is an online electrical retailer that acquired MusicMagpie in 2024 to expand its footprint in the secondhand goods market.
The details
The marketplace facilitates direct transactions between users, with the company planning to introduce a 5 percent buyer protection fee for future platform usage. Additionally, the retailer is preparing to test an online buyback service for used furniture in Spain and Portugal before the end of 2026.
Timeline
Ikea launched the UK secondhand online marketplace during the week of October 7, 2026.
Sixty-three percent of UK consumers utilized reselling platforms in 2025.
Ikea expects pre-owned goods to represent 16 percent of the UK homewares market by 2027.
A pilot for the online buyback service in Spain and Portugal is slated to occur before December 31, 2026.
Culture Shift
This launch follows a wider retail trend where major brands are internalizing the circular economy to retain customer loyalty. By mirroring the user experience of platforms like Depop, Ikea is positioning itself to compete directly within the established secondhand furniture ecosystem.
UK residents can now use the platform to buy and sell used Ikea furniture with standardized product descriptions. Users should note that opting for gift card payments increases their payout by 15 percent, while future transactions will include a 5 percent buyer protection fee.
The takeaway
The rise of brand-led resale platforms signals a transition where manufacturers are becoming primary hubs for the lifecycle of their own products. Consumers looking to clear space or save money should evaluate whether internal buyback programs offer better value than general peer-to-peer marketplaces.
Further reading
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Are you more likely to buy secondhand furniture today than you were a few years ago?
