Sonesta Launched F1RST Meetings Collection
The new program integrates 25 hotels across North America to simplify event planning and coordination.
Updated on Oct. 13, 2026 in Hotels
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Sonesta has introduced the F1RST Meetings Collection, a new network of 25 properties located throughout the United States and Canada. This initiative aims to streamline the planning process by providing event organizers with a single dedicated team for multi-city events.
Why it matters
The program specifically targets the middle market by catering to planners managing mid-size events that move between different cities. It provides standardized concession packages to simplify booking across multiple locations.
The collection includes 25 hotels featuring a combined 500,000 square feet of event space. Each individual property offers between 10,000 and 65,000 square feet of meeting space and contains 200 to 500 guest rooms.
The players
Sonesta
Sonesta is the eighth-largest hotel company in the United States and operates approximately 1,100 properties worldwide across 13 distinct brands.
The details
Planners utilizing the collection gain access to between 4 and 26 meeting rooms per property and can earn two Sonesta Travel Pass points for every dollar spent. The network encompasses properties under The Royal Sonesta and Sonesta Hotels & Resorts brands.
Timeline
Sonesta introduced the F1RST Meetings Collection on October 13, 2026.
Travel Outlook
This program aligns with broader industry efforts to standardize the booking experience for corporate groups in an increasingly fragmented market. It positions the firm to compete more effectively for high-volume, multi-city contracts against other major hotel chains.
Event planners can now consolidate contracts and communication for meetings held across multiple major markets like Chicago, San Francisco, Washington, D.C., and Toronto. This shift simplifies the procurement process and allows organizers to accumulate loyalty points across their entire event series.
The takeaway
The consolidation of event space into a single network reduces the administrative burden for organizers managing programs across various North American hubs. Planners should evaluate if the combined square footage of the F1RST network aligns with their upcoming multi-city event requirements.
Further reading
Learn more about the latest developments in the industry by visiting Hotels.
Source note: This article includes information reported by THP News.
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