Believe and Immortal Music Group Launched Label
The new partnership aims to expand the global presence of heavy and alternative music artists across Oceania.
Updated on Oct. 13, 2026 in Music — General
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Global artist development company Believe has partnered with Immortal Music Group to launch a new label. This platform will focus on supporting heavy and alternative music artists in Australia and New Zealand.
Why it matters
The collaboration seeks to increase the international reach of heavy music acts in the region by pairing local artist development with global distribution. It also marks a significant expansion for Immortal Music Group following its recent rebranding.
Immortal Music Group was founded in 2019 and rebranded from Open Door Management in 2025. Believe has previously maintained a distribution relationship with Northlane since 2021.
The players
Believe
Believe is a global digital music company that focuses on artist development and distribution.
Immortal Music Group
Immortal Music Group is an artist management and creative development firm formerly known as Open Door Management.
Reliqa
Reliqa is a heavy music band based in Sydney that is currently preparing for their album release.
The details
The new label platform leverages the combined strengths of Believe's distribution infrastructure and Immortal Music Group's creative artist management. Sydney-based band Reliqa has become the first act to sign with the label as they prepare for the release of their upcoming album, High Risk Thoughts.
Timeline
Open Door Management was founded in 2019.
Believe began supporting independent releases for Northlane in 2021.
Open Door Management rebranded to Immortal Music Group in 2025.
The partnership and Reliqa signing were announced on October 13, 2026.
Industry Dynamics
This partnership follows a pattern set by the industry trend of independent labels seeking global distribution infrastructure to reach broader audiences. The move highlights the ongoing consolidation of management and distribution resources to better compete in the global heavy music sector.
Fans of Reliqa and other heavy music acts can expect broader access to new releases through international distribution channels. Listeners should look for the upcoming album High Risk Thoughts as the first major output from this new label partnership.
The takeaway
The partnership highlights how specialized management firms are increasingly scaling their operations to secure international distribution. Fans of the heavy music genre may see a rise in the global availability and marketing of artists from the Oceania region.
Further reading
For more on the latest trends in the music industry, visit our Music — General section.
Source note: This article includes information reported by Themusicnetwork.
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