Alexandros Vassilikos Re-elected as HOTREC President
The European hospitality association leader secured a third term during the organization's 93rd General Assembly.
Updated on Oct. 13, 2026 in Hospitality
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Alexandros Vassilikos has been re-elected as President of HOTREC, the leading umbrella organization for European hospitality associations. He will serve his third mandate leading the group for the 2027-2028 term following a vote at the organization's 93rd General Assembly.
Why it matters
As a key European social partner, HOTREC influences regional policy affecting millions of hospitality businesses. The leadership continuity signals a commitment to maintaining existing advocacy strategies for the industry.
HOTREC represents 47 national hospitality associations across 36 European countries, covering approximately 2 million businesses. These member businesses collectively employ more than 10 million people across the region.
The players
Alexandros Vassilikos
He is the re-elected President of HOTREC and an executive within the hospitality sector.
Morten Thorvaldsen
He serves as the re-elected Vice-President of HOTREC.
Adrian Cummins
He serves as the re-elected Treasurer of HOTREC.
The details
Members gathered in Vilnius, Lithuania, to hold the leadership vote and elect the 2027-2028 Executive Committee. Along with Vassilikos, Morten Thorvaldsen was re-elected as Vice-President and Adrian Cummins was re-elected as Treasurer.
Timeline
Alexandros Vassilikos first became HOTREC President in 2022.
Vassilikos secured his second term in 2024.
The 93rd General Assembly occurred in Vilnius on October 13, 2026.
Vassilikos will serve his third term through the 2027-2028 period.
The 94th General Assembly is scheduled for April 21-23, 2027, in Santorini, Greece.
Market Landscape
The leadership continuity at the HOTREC hospitality umbrella organization reinforces a unified front for European tourism interests. This stability positions the sector to maintain its influence in regional policy negotiations against competing economic interest groups.
Business owners represented by these national associations can expect continued representation in European policy discussions regarding hospitality regulations. The stability of the current leadership suggests consistent advocacy for industry interests over the next two years.
The takeaway
The re-election of familiar leadership within major trade organizations often points toward a focus on long-term policy consistency rather than immediate shifts. Stakeholders in the hospitality industry should monitor upcoming General Assembly meetings for updates on specific European regulatory agendas.
What happens next
The organization will hold its 94th General Assembly in Santorini, Greece, from April 21 to 23, 2027.
Further reading
For additional context on the sector, visit the /Hospitality section.
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