ASICS Launched Global Movement Conservation Project
A new study reveals that the average person spends 86 percent of their waking hours in an inactive state.
Updated on Oct. 5, 2026 in Fitness
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ASICS has initiated The Movement Conservation Project, a global study surveying 34,000 individuals across 31 countries. The findings indicate that most adults are failing to meet recommended activity levels, with significant portions of younger demographics struggling to stay mobile.
Why it matters
The project aims to re-establish the critical link between physical activity and mental health, highlighting that just 15 minutes of movement can improve overall well-being. This research addresses the trend of sedentary behavior, often exacerbated by the use of AI to perform daily tasks online.
The survey classifies movement into three status categories: Active (150+ minutes daily), At Risk (30-149 minutes), and Endangered (0-29 minutes). Currently, over half of all surveyed adults fall into the At Risk or Endangered groups.
The players
ASICS
A multinational corporation that manufactures footwear and sports equipment designed for physical activity.
The details
The Movement Conservation Status system tracks how sedentary lifestyles, including behaviors like bed rotting, contribute to stress and anxiety. Findings show that 34 percent of those aged 18 to 24 now rely on AI for tasks that would otherwise require physical presence.
Timeline
October 10, 2026 marks World Mental Health Day.
The Big Picture
This research follows the standard set by the 150-minute weekly aerobic physical activity guideline established by the World Health Organization. It reframes this benchmark for a modern era defined by AI adoption and increased digital dependency.
Individuals can improve their mental well-being by incorporating at least 15 minutes of physical movement into their daily routine. This adjustment helps counteract sedentary habits that are increasingly common among younger adults utilizing digital tools.
The takeaway
Sedentary behavior has become a global norm, but small, consistent increases in activity offer a practical way to combat stress. Prioritizing movement over digital convenience is essential for maintaining a positive state of mind.
Further reading
Learn more about the latest developments in physical health by visiting our Fitness section.
Live Poll
Do you believe 15 minutes of daily exercise can significantly improve your mental well-being?
