ASICS Issued Global Physical Activity Warning
The company released research warning that modern convenience is significantly reducing human movement levels.
Updated on Sept. 29, 2026 in Fitness
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ASICS has issued a movement conservation warning after finding that 53 percent of adults globally fail to meet recommended physical activity guidelines. The study highlights that individuals now spend 86 percent of their waking day in sedentary states.
Why it matters
Modern convenience designs movement out of everyday life, as people increasingly conduct errands online and socialize remotely. This shift toward sedentary living is linked to lower mental well-being scores among those with the least active lifestyles.
A survey of 34,000 people across 31 countries found that 23 percent have movement levels classified as endangered. These individuals report average State of Mind scores of 60 out of 100.
The players
ASICS
ASICS is a Japanese athletic footwear and apparel corporation that focuses on promoting physical activity.
The details
ASICS developed the Movement Conservation Status to categorize activity levels as active, at risk, or endangered based on international guidelines. The research found that 41 percent of people complete errands online, while 39 percent socialize via phone or video instead of meeting face-to-face.
Timeline
ASICS conducted its global State of Mind study in July 2026.
The movement conservation warning was officially issued on September 30, 2026.
The failure to meet physical activity guidelines is projected to reach 56 percent by 2035.
The Big Picture
This study benchmarks global behavior against internationally recognized physical activity guidelines to measure the impact of modern lifestyle shifts. It highlights a departure from historical norms where daily survival and social interaction necessitated consistent physical movement.
Individuals can improve their mental state by incorporating just 15 minutes of movement into their daily routine. The findings serve as a reminder that shifting from digital-first errands to in-person activities can help reduce the risk of falling into an endangered movement status.
The takeaway
The data suggests that small, conscious changes to daily habits like choosing in-person social interactions can counteract sedentary trends. Integrating just 15 minutes of movement is enough to positively influence an individual's state of mind.
Further reading
For more information on exercise standards, visit the Fitness section.
More information
Review the full findings at the ASICS movement conservation information.
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Do you plan to intentionally add more physical movement into your daily routine?
