Ford Announced Pricing for 2027 Bronco RTR
The upcoming off-road SUV will start at over $50,000 when it hits the market later this year.
Updated on Oct. 5, 2026 in Auto Parts
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Ford has confirmed that the 2027 Bronco RTR will carry a base price of more than $50,000, with fully-loaded configurations priced under $60,000. The vehicle, which was first unveiled at the Detroit Auto Show, is designed to bridge the gap between existing trim levels.
Why it matters
This pricing strategy positions the new RTR trim as a mid-range alternative to the higher-priced Raptor model. It provides enthusiasts with a factory-supported performance option that incorporates high-end hardware without reaching the $80,000 entry point of the current Bronco Raptor.
The vehicle features a 2.3-liter EcoBoost engine equipped with anti-lag technology, supported by a 1,000-watt cooling fan. Standard models come fitted with 17-inch beadlock wheels and 33-inch tires.
The players
Ford
This American multinational automaker is one of the world's largest manufacturers of passenger vehicles and commercial trucks.
The details
The Bronco RTR utilizes specialized components borrowed from the Raptor and Badlands trims, including reinforced steering hardware and heavy-duty tie rods. When drivers engage Baja Mode, the vehicle's anti-lag system keeps the turbo spooled for optimized power delivery.
Timeline
The 2027 Ford Bronco RTR was officially revealed in January 2026 at the Detroit Auto Show.
Sales for the new model are expected to begin in October 2026.
The first customer deliveries are projected to take place in January 2027.
Roadmap
This release continues Ford's aggressive expansion of the Bronco lineup to capture different segments of the off-road enthusiast market. By diversifying its performance trims, the company is attempting to maintain its competitiveness against rival offerings in the rugged utility vehicle sector.
Buyers looking for high-performance off-road capabilities can expect a starting price that remains significantly lower than the current flagship Raptor model. Dealership availability is expected to ramp up following the projected start of sales in October 2026.
The takeaway
The 2027 Bronco RTR offers a new middle ground for off-roaders who prioritize specialized cooling and steering hardware. Prospective owners should monitor local inventory updates as the October 2026 sales launch approaches.
Further reading
For more information on vehicle components, visit the Auto Parts section.
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Would you consider purchasing a high-performance SUV if the price tag was under $60,000?
