Treatwell Appointed Coline Herné as New Marketing Chief
The beauty booking platform has selected a seasoned executive to oversee its international marketing strategy.
Updated on Oct. 3, 2026 in Beauty
Treatwell has appointed Coline Herné as its new Chief Marketing Officer to lead marketing operations. The company aims to utilize her experience to drive growth across its European network.
Why it matters
Treatwell is looking to scale its platform and deepen salon partnerships to increase consumer adoption of digital booking. The appointment is intended to leverage Herné’s background in beauty industry expertise and technology-led growth.
Coline Herné brings 16 years of professional experience, including seven years at L'Oréal Professional, to her new role. Treatwell currently supports a network of over 95,000 salon partners across Europe.
The players
Coline Herné
She is the newly appointed Chief Marketing Officer at Treatwell who previously held positions at L'Oréal, Uber, and Satispay.
Treatwell
This company operates an online platform for booking beauty services and maintains a network of over 95,000 salon partners across Europe.
The details
In her new capacity, Herné will oversee global marketing operations as the firm seeks to accelerate growth across Europe. Her prior experience includes leadership roles at L'Oréal, Uber, and Satispay.
Timeline
October 2, 2026: The appointment of Coline Herné was officially announced.
Past 12 months: Treatwell facilitated a total of 140 million bookings.
Culture Shift
This move reflects the ongoing digital transformation of the European beauty services market as companies transition traditional salon operations into tech-centric booking models. It highlights how platforms are increasingly recruiting talent from the tech sector to capture larger digital market share.
As Treatwell aims to increase digital adoption, customers may see more integrated booking features and promotional offers across the platform. These changes are intended to simplify how users schedule appointments with local salon partners.
The takeaway
The appointment signals a continued focus on professionalizing digital beauty bookings to reach a wider international audience. Users should expect more consistent booking experiences as the company scales its operations throughout Europe.
Further reading
For more information on industry trends, visit the Beauty section.
Source note: This article includes information reported by Global Cosmetics News.
