Commercetools Appointed Katy Hiller as CMO
The B2B technology firm hired the experienced executive to lead its global marketing strategy and growth engine.
Updated on Oct. 6, 2026 in People
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Commercetools has appointed Katy Hiller as its new Chief Marketing Officer to lead global brand, communications, and product marketing efforts. Hiller joins the company to strengthen its leadership team and help navigate industry shifts driven by artificial intelligence.
Why it matters
The company aims to accelerate its international growth while positioning itself to handle the transition toward autonomous commerce. Hiller's appointment follows the 2026 launch of the company's enterprise platform, Sphere, as it seeks to scale its market presence.
Katy Hiller brings over 20 years of B2B technology marketing experience to the role, including a seven-year tenure at Sonatype. Her previous leadership background includes serving as the Chief Marketing Officer at Unily.
The players
Katy Hiller
She is the newly appointed Chief Marketing Officer at commercetools with over two decades of B2B technology experience.
commercetools
This global technology company provides commerce infrastructure and AI-driven platforms for enterprise businesses.
The details
Hiller is tasked with overseeing the global marketing strategy, which encompasses field, product, and brand communications. This move supports the firm's broader efforts to provide customers with AI-driven tools, such as the AI Hub and AgenticLift, while enabling infrastructure modernization.
Timeline
October 6, 2026: The company announced the appointment of Katy Hiller as Chief Marketing Officer.
2026: Commercetools introduced its vision for autonomous commerce and unveiled the Sphere enterprise platform.
Market Landscape
This leadership change aligns with the company's ongoing push to differentiate itself through specialized enterprise software like the Sphere platform. By integrating advanced executive talent, the firm seeks to solidify its competitive standing against other providers in the shifting AI-commerce space.
The appointment signals a potential expansion in how commercetools communicates its product capabilities and service offerings to enterprise clients. Customers may see updated marketing strategies regarding the adoption of the firm's AI Hub and AgenticLift tools.
The takeaway
Hiring an executive with extensive B2B experience suggests a strategic focus on scaling operations to meet growing enterprise demand. This move highlights how established tech firms are adjusting their leadership teams to better capitalize on the integration of autonomous AI solutions.
Further reading
For more information on executive leadership changes, visit People.
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