Australian Agencies Won London International Awards
Juries awarded honors across several creative categories following an intensive judging process in Las Vegas.
Updated on Oct. 2, 2026 in Advertising
Australian advertising firms Howatson+Company, Showpony, and Wildlings secured multiple statues at the 2026 London International Awards. The honors were announced following days of on-site evaluation by industry juries.
Why it matters
The London International Awards recognize excellence across global creative industries, highlighting significant contributions in design, audio, and direct advertising. Winning these statues marks a high point for agency portfolios in a competitive global market.
The Direct jury awarded one Grand LIA along with 13 Gold, seven Silver, and eight Bronze statues. Additionally, the Audio & Radio jury presented three Gold and nine Bronze honors.
The players
Howatson+Company
This is an Australian advertising agency that gained recognition for its creative work on the Selleys brand campaign.
Showpony
This is an Australian advertising firm that received a design award for its collaboration with Tetley Tea.
Wildlings
This is an Australian creative agency that was honored with a statue in the Audio & Radio category.
LePub Mexico City
This is a creative agency based in Mexico that won the Direct Grand LIA for its Tecate campaign.
Colenso BBDO
This is a New Zealand-based advertising agency that earned a Bronze award for its audio work.
The details
Howatson+Company earned Gold in Experiential and Events and Silver in Out-of-Home for their Selleys campaign, while Showpony took Silver in Product Design for Tetley Tea. LePub Mexico City secured the Direct Grand LIA for its work on Tecate, as three new juries began their judging phase.
Timeline
The London International Awards took place throughout 2026.
Market Landscape
These awards reflect the ongoing consolidation and competition among global creative agencies operating in international markets. This success helps the recognized firms differentiate themselves while competing for high-profile global accounts.
These awards often serve as a signal for brands to identify top-performing agencies for future partnerships and campaigns. Businesses looking for creative services may use these results to gauge which agencies currently offer the most effective design and audio strategies.
The takeaway
Creative agencies benefit significantly from industry awards by validating their strategic approach to potential clients. These accolades demonstrate technical proficiency in design and audio that can influence future project bids and agency growth.
Further reading
For more information on the current landscape of the creative industry, visit the Advertising section.
Source note: This article includes information reported by Campaign Brief.
