Music & Sound Jury Announced LIA Award Winners
The Music & Sound jury honored creative excellence at the LIA event in Las Vegas.
Updated on Sept. 29, 2026 in New Age
The Music & Sound jury at the LIA awards in Las Vegas presented a variety of honors to creative entries from around the world. LLYC Madrid took home the top prize, the Grand LIA, for its project titled Sosegá.
Why it matters
These awards recognize the role of music and sound design in elevating commercial creative projects. The selection of winners highlights the current global standards for sonic storytelling in advertising and media.
The jury distributed one Grand LIA, nine Gold, 14 Silver, and 17 Bronze statues, alongside 11 entries recognized as finalists. This represents the full scope of honors bestowed by the Music & Sound panel during the Las Vegas event.
The players
Lucas Mayer
He served as the Jury President for the Music & Sound category at the LIA awards.
LLYC Madrid
This creative agency won the Grand LIA statue for their project Sosegá.
McCann India
The firm was awarded a Silver statue for its project titled Project Golden Minute.
INNOCEAN Seoul
This agency received a Silver statue for its work on the project Hearing 1945.
TBWA China Shanghai
The team was recognized with a Silver statue for The Yangzhou Qiao Bei Musical Suite.
The details
Under the leadership of Jury President Lucas Mayer, the panel evaluated international entries to identify standout contributions in sound. McCann India, INNOCEAN Seoul, and TBWA China Shanghai each secured Silver status for their respective works.
Timeline
The LIA Music & Sound awards results were released on September 29, 2026.
Industry Dynamics
These awards follow the tradition of peer-judged industry excellence established by international creative festivals. The recognition reflects the ongoing shift in the entertainment industry toward prioritizing immersive soundscapes in brand storytelling.
Fans and industry professionals can track these award-winning projects through the studios' official portfolios to experience the latest in creative sound. These wins often signal which marketing campaigns or creative agencies will gain increased visibility in the coming year.
The takeaway
The recognition of diverse global agencies underscores how sound design has become a pivotal element in commercial success. For creatives, these results provide a roadmap for current trends and quality expectations in global sound production.
Further reading
Discover more about the evolving landscape of creative audio in the New Age section.
