Creative LIAisons Hosted Simulated Judging Workshop
Young creatives practiced the award evaluation process during a hands-on session at the international event.
Updated on Sept. 29, 2026 in Advertising
Participants at the Creative LIAisons event recently engaged in a specialized workshop titled 'You're On The Jury'. The session provided attendees with practical insights into professional judging standards through a series of simulations.
Why it matters
Understanding the criteria behind award-winning work helps industry professionals refine their own creative output and align with global standards. By replicating the jury room experience, the workshop demystified the selection process for emerging talent.
Attendees performed two full rounds of simulated award judging during the event. Participants were required to vote on various tiers, including Shortlist, Bronze, Silver, Gold, or Grand status.
The players
Marco Venturelli
He serves as the President and Chief Creative Officer of Leo, CCO of Publicis Groupe France, and CEO and CCO of Publicis Conseil.
The details
Hosted by industry leader Marco Venturelli, the workshop challenged attendees to evaluate creative work under conditions similar to real award juries. The activity allowed participants to test their judgment against established award-worthy criteria.
Timeline
The workshop took place on September 29, 2026, during the second day of the Creative LIAisons event.
Market Landscape
This workshop aligns with broader efforts by major advertising networks to institutionalize professional standards and mentorship for the next generation of creative leaders. By bridging the gap between student work and professional recognition, agencies help cultivate talent that meets the rigorous demands of global award circuits.
While the workshop provided internal training for attendees, it underscores a growing emphasis on high-level peer evaluation for creative professionals. Aspiring creators looking to gain recognition in the industry should familiarize themselves with the specific evaluation tiers used by top award bodies.
The takeaway
Developing a critical eye for quality is essential for any professional working within the creative services sector. Studying the criteria used in prestigious award programs can help individuals distinguish between standard output and market-leading innovation.
Further reading
For more information on current professional trends, visit the Advertising section.
