DPAA Has Appointed Jawad Hassan to Board of Directors
The appointment adds regional expertise to the global organization overseeing out-of-home advertising.
Updated on Sept. 30, 2026 in Advertising
The DPAA has appointed Jawad Hassan, a senior executive from 2PointZero Group and Multiply Media Group, to its Board of Directors. Hassan brings experience from the EMEA marketplace to help guide global innovation in connected media.
Why it matters
This leadership move aims to integrate regional perspectives from the Middle East into the DPAA's mission, fostering growth in retail media and advertising technology ecosystems. It leverages Hassan's background in business transformation across international sectors.
Multiply Media Group maintains an portfolio of over 3,000 advertising units across the UAE, Saudi Arabia, and the United Kingdom. Digital out-of-home advertising captured 47 percent of total global revenue in 2025.
The players
DPAA
This global non-profit association acts as the industry trade group for digital out-of-home advertising and connected media.
Jawad Hassan
He is the Head of the Media and Communications Vertical at 2PointZero Group and Chairman and Managing Director of Multiply Media Group.
Multiply Media Group
This company operates a large network of advertising units across the United Arab Emirates, Saudi Arabia, and the United Kingdom.
The details
Jawad Hassan, who serves as Head of the Media and Communications Vertical at 2PointZero Group and Chairman of Multiply Media Group, will contribute to global dialogues on connected media. His appointment is intended to strengthen synergies between the DPAA and the EMEA market, which includes over 5,000 programmatically available screens in the UAE alone.
Timeline
Global out-of-home revenues reached $54.2 billion during 2025.
The UAE reached a count of more than 5,000 programmatic screens by July 2026.
The DPAA officially announced the board appointment on September 30, 2026.
Market Landscape
The appointment follows the 15 percent global year-on-year growth in out-of-home advertising revenue recorded in 2025. By adding a leader with deep roots in the UAE and EMEA, the DPAA is positioning itself to better capitalize on the international expansion of digital advertising networks.
Consumers may notice an increase in sophisticated, programmatically-managed digital advertisements across their urban environments as the industry continues its rapid global expansion. These changes often lead to more targeted and relevant messaging in public spaces.
The takeaway
The out-of-home advertising sector continues to see rapid digital adoption that is outpacing traditional media growth. Professionals in the field should watch for how regional leadership shifts translate into standardized global programmatic technologies.
Further reading
For more on industry developments, see our coverage of Advertising.
Source note: This article includes information reported by Campaign Middle East.
