Programmatic Out-of-Home Ad Spend Reached $1.34 Billion
The global market for automated outdoor advertising grew to $1.339 billion in 2025.
Updated on Sept. 25, 2026 in Advertising
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In 2025, the global programmatic digital out-of-home advertising market reached a total spend of $1.339 billion. This figure represents 7% of the total global digital out-of-home advertising spend for the year.
Why it matters
The shift toward programmatic automation allows advertisers to optimize outdoor campaigns using real-time data and demand-side platforms. This trend is central to modernizing how brands reach consumers in public spaces globally.
The Americas led the market with $667 million in revenue, while the United States alone accounted for $545.5 million. Private Marketplace deals drove $1.014 billion of the total global expenditure.
The players
World Out of Home Organization
This is a global industry body that represents the interests of the out-of-home advertising sector.
PricewaterhouseCoopers
This is a global professional services network that provided independent data aggregation for the study.
The details
The World Out of Home Organization compiled the report using confidential revenue submissions from 12 supply-side platforms across 40 markets, which PricewaterhouseCoopers independently aggregated. OOH-specialist demand-side platforms processed 65.5% of the total programmatic global spend.
Timeline
The programmatic digital out-of-home advertising market reached its $1.339 billion spend level in 2025.
Market Landscape
This data marks the transition of outdoor media into the programmatic era, directly challenging traditional manual buying methods. The findings highlight how Germany and other key markets are setting the pace for global automated adoption strategies.
Consumers are increasingly likely to see hyper-targeted, automated digital advertisements in public spaces as brand spending continues to shift toward programmatic platforms. This transition often results in more dynamic, relevant content displayed on screens in transit hubs and urban centers.
The takeaway
Advertisers should prioritize Private Marketplace deals, as they currently represent the primary engine for programmatic out-of-home growth. Understanding regional adoption rates like those in Germany can help firms identify high-potential growth opportunities in the global landscape.
Further reading
Explore industry trends further at /business/industry/advertising/.
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