Carat Appointed Sarah Stringer as Strategy Chief
The veteran executive returned to the agency to lead global strategy and innovation efforts.
Updated on Sept. 22, 2026 in People
Carat has named Sarah Stringer as its new Global Chief Strategy and Innovation Officer. Stringer returns to the agency after spending more than six years at dentsu Media.
Why it matters
The appointment marks a homecoming for Stringer, who previously held several senior roles within the Carat organization. Her deep history with the firm is expected to influence the agency's strategic direction.
Sarah Stringer brings over six years of experience from her most recent tenure at dentsu Media. She previously served as SVP and Head of Innovation at Carat USA from 2017 to 2020.
The players
Sarah Stringer
She is the newly appointed Global Chief Strategy and Innovation Officer at Carat.
Carat
It is a global media agency network that provides strategy and innovation services.
dentsu Media
It is a media services firm where Stringer spent over six years prior to her new appointment.
The details
Stringer announced her return to the global agency through an update on LinkedIn. She previously led innovation initiatives for the company in both the United States and Australia.
Timeline
Sarah Stringer served as Head of Innovation at Carat Australia from 2013 to 2015.
Stringer worked as SVP, Head of Innovation at Carat USA between 2017 and 2020.
The appointment was officially announced on September 22, 2026.
Market Landscape
This move highlights the high rate of executive mobility within global media agency networks. Stringer's return aligns with a broader industry trend of tapping experienced internal talent to maintain competitive advantages in innovation.
Clients of the agency can expect continuity in service as Stringer draws on her long-standing relationship with the organization. The shift may signal new strategic priorities for global accounts managed by the firm.
The takeaway
The return of a former executive to a senior leadership post suggests that the agency values institutional knowledge in its pursuit of innovation. Professionals in the creative sector may observe similar patterns of boomerang hiring as firms seek to secure proven leadership.
Further reading
For more on industry leadership changes, visit the /business/people/ section.
