DoorDash Will Appoint WPP Media as Global Agency
The company will consolidate its media strategy across 40 global markets starting in early 2027.
Updated on Sept. 23, 2026 in Advertising
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DoorDash has selected WPP Media as its first global media agency following a competitive review. This move will unify media operations across the company's international brands, including Deliveroo and Wolt, beginning in early 2027.
Why it matters
DoorDash aims to implement a unified media strategy on a global scale while ensuring the company maintains essential local market relevance. The partnership consolidates media planning across more than 40 markets worldwide.
The partnership will span 40 markets globally, building on a foundation that included six years of Wavemaker support in Australia and New Zealand and eight years of WPP media duties in the U.S. and Canada.
The players
DoorDash
This American company operates an online food ordering and delivery platform that serves as a major player in the gig economy.
WPP Media
This is a division of the multinational advertising and public relations company WPP plc that focuses on integrated media planning and buying.
Uber Eats
This is a prominent food delivery service platform that competes globally with DoorDash and is managed by EssenceMediacom in the APAC region.
The details
WPP Media will work alongside DoorDash in-house marketing teams to manage data and media strategy. The agency plans to utilize the WPP Open and Open Intelligence operating models to oversee these consolidated responsibilities.
Timeline
The partnership between EssenceMediacom and Uber began in 2017.
Wavemaker began managing the DoorDash media account in Australia in 2020.
The new global media partnership will take effect in early 2027.
Market Landscape
This move reflects an industry-wide trend toward global media account consolidation among major delivery platforms seeking to streamline operations. By centralizing its strategy, DoorDash positions itself to compete more effectively against rivals like Uber Eats, which has long utilized centralized agency structures.
The consolidation of media strategy is unlikely to result in immediate changes to customer retail pricing or subscription tiers. Instead, the move suggests a focus on operational efficiency that aims to improve brand reach and service availability across international markets.
The takeaway
Centralizing media accounts is a common strategy for global brands attempting to scale efficiently while maintaining consistent messaging. Consumers should expect to see more uniform marketing efforts as DoorDash integrates its brand identities across these 40 markets.
What happens next
The new global partnership between DoorDash and WPP Media is scheduled to take effect in early 2027.
Further reading
For more on shifts in the industry, visit our Advertising section.
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