WPP Media Named Laura Ryan Chief Media Officer
The veteran executive brings three decades of industry experience to lead global investment and media operations.
Updated on Sept. 29, 2026 in Advertising
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WPP Media has appointed industry veteran Laura Ryan as its new Chief Media Officer. Ryan will manage the firm's global investment, partnerships, and media activation teams as the company looks to expand its media capabilities.
Why it matters
The appointment comes as WPP works to integrate its media, technology, and data operations across its global network. This move aligns with WPP Media's strategy following a period of strong performance in business wins and account retentions during the first half of 2026.
Ryan brings over 30 years of media industry experience, including a 15-year tenure at Orion Worldwide where she previously oversaw operations across 27 global markets.
The players
Laura Ryan
She is an advertising executive who previously served as the Global CEO of Orion Worldwide for over four years.
WPP Media
It is a major global advertising and marketing services company that integrates data, technology, and media operations.
The details
In her new role, Ryan will collaborate with global client teams and WPP's technology division to develop new product offerings. She assumes these responsibilities after WPP Media achieved its highest combined volume of new business wins and account retentions in the first half of 2026.
Timeline
From 1995 to 2000, Ryan served as Associate Media Director at Universal McCann.
Between 2012 and 2015, Ryan acted as President of Orion US.
From January 2021 to April 2022, Ryan served as Global President of Orion.
From April 2022 to June 2026, Ryan held the position of Global CEO at Orion Worldwide.
In September 2026, WPP Media officially appointed Laura Ryan as Chief Media Officer.
Market Landscape
This appointment reflects the broader industry trend of consolidating media, data, and technology capabilities within global holding companies. By integrating these services, WPP aims to strengthen its competitive position and expand its service offerings to global clients.
For WPP clients, this leadership change signifies a push toward more integrated product development and potentially more efficient media activation strategies. Customers can expect the agency to prioritize enhanced collaboration between its media and technology teams in upcoming account cycles.
The takeaway
The appointment of a long-time veteran like Ryan suggests that WPP is doubling down on operational stability while aggressively pursuing growth in its media division. Clients should anticipate increased focus on data-driven product offerings as the firm scales its capabilities.
Further reading
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