Sony Launches New ULT Speaker Range in South Africa

The electronics giant introduces three new models designed to deliver powerful bass for local music genres.

Updated on Oct. 30, 2026 in Dance and Electronic

Bold vector editorial illustration of a monolithic audio tower speaker in a modern room, symbolizing high-performance sound technology. — Sony has introduced its new ULT speaker series in South Africa, targeting deep bass performance for local music genres like Amapiano and House. AI Illustration. Upload story photo >

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Sony has officially released its new ULT speaker series in South Africa, including the ULT TOWER MAX, ULT TOWER 7, and ULT TOWER 5 models. These speakers are engineered to provide enhanced bass performance for genres such as Amapiano, House, and Bacardi.

Why it matters

The introduction of this hardware aims to cater to the specific sound profiles of popular local music, ensuring high-fidelity audio for large social gatherings. By integrating features like karaoke and DJ inputs, Sony is positioning these devices as central hubs for home entertainment.

The new series features three models capable of linking up to 100 speakers via the Party Chain function. The ULT TOWER 7 offers up to 30 hours of battery life, while the TOWER 5 provides 300 W of power and 20 hours of operation.

The players

Sony

A multinational conglomerate that is one of the world's largest manufacturers of consumer and professional electronic products.

The details

The ULT TOWER MAX includes an array of three woofers, four tweeters, and two mid-range speakers to drive its audio output. Users can manage sound profiles via a dedicated ULT button or through the Sony Sound Connect mobile application.

Sony officially launched the new speaker range in South Africa during October 2026.

Industry Dynamics

The integration of the Sony Sound Connect app allows for precise remote speaker customisation, following the broader industry trend of centralising hardware control through unified mobile ecosystems. This move positions Sony to maintain its footprint in the competitive home audio market against other major technology manufacturers.

Consumers gain access to professional-grade inputs including XLR and RCA ports for direct connection to DJ equipment. Users can also utilise the karaoke support feature, expanding the practical utility of the speakers for events and live music playback.

The takeaway

These speakers provide customisable bass modes through a single button, allowing users to quickly adapt the audio output to different music genres. Investing in a multi-speaker setup via the Party Chain feature can significantly enhance sound coverage for larger indoor or outdoor spaces.