Crunch Fitness Opens Denton Facility

Crunch Rayzor Ranch, a $12 million, 37,038-square-foot gym, is set to open in North Denton's Rayzor Ranch neighborhood.

Updated on Nov. 2, 2026 in Openings & Closings

Bold vector editorial illustration of a plain two-story building with a large window bay on an open lot under a pale sky, evoking a new neighborhood fitness facility. — Crunch Fitness is opening a new $12 million, 37,038-square-foot gym in North Denton's Rayzor Ranch neighborhood, operated by franchisee Southwest Fitness Holdings. AI Illustration. Upload story photo >

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Crunch Fitness announced the upcoming opening of Crunch Rayzor Ranch in Denton, Texas. The new two-story facility, including a mezzanine, is a brand-new, ground-up build operated by franchisee Southwest Fitness Holdings LLC.

Why it matters

The opening adds a large fitness facility to the Rayzor Ranch area of North Denton, a location centered on the intersection of Interstate 35 and State Highway 380. It reflects continued expansion of the fitness franchise into the Denton market.

The facility cost $12 million to build and covers 37,038 square feet across two stories including a mezzanine. No comparison to other Crunch locations or local gym benchmarks was provided in the announcement.

The players

Crunch Fitness

Crunch Fitness is a national fitness franchise chain operating gyms across the United States.

Southwest Fitness Holdings LLC

Southwest Fitness Holdings LLC is the franchisee operating the Crunch Rayzor Ranch facility and is a subsidiary of CR Fitness.

The details

Crunch Rayzor Ranch is a brand-new, ground-up build at 3320 Heritage Trail in North Denton. The franchise is operated by Southwest Fitness Holdings LLC, a subsidiary of CR Fitness, and the facility is expected to open soon.

November 2, 2026: Crunch Fitness announced the upcoming opening of Crunch Rayzor Ranch.
Soon: The facility is expected to open its doors.

Market Landscape

The new facility extends Crunch Fitness's footprint in the Denton market through a franchisee-operated, ground-up build. The extraction does not provide competitor or market-share data to place it further.

Denton residents in the Rayzor Ranch area will gain a new local gym option once the facility opens. The extraction does not include membership pricing or enrollment details.

The takeaway

A new large-format gym in North Denton expands local fitness options near the I-35 and SH 380 corridor. Residents interested in membership should watch for opening details from the operator.