Accenture Song Wins 15 Awards at 2026 Loeries
The creative agency secured major recognition for its work on the Philipstown WireCar Grand Prix campaign.
Updated on Oct. 28, 2026 in Advertising
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Accenture Song has claimed 15 awards at the 2026 Loeries, with the Philipstown WireCar Grand Prix campaign securing 13 of those honours. The agency received recognition across multiple categories including Design, Digital, and Integrated Campaign.
Why it matters
The high volume of awards reflects the success of the agency's strategy to blend local cultural events with technology and immersive storytelling. This performance solidifies the firm's reputation in South Africa for executing large-scale, multi-platform creative projects.
The Philipstown campaign earned five Gold awards, four Silver, two Bronze, one Craft Gold, and two Craft Certificates. The agency also saw success with its A Seat at the Table campaign, which collected two additional Loerie awards.
The players
Accenture Song
This creative agency provides digital marketing, design, and advertising services to global and local clients.
Loeries
This is an annual awards programme that recognises excellence in the brand communication industry across Africa and the Middle East.
The details
The Philipstown WireCar Grand Prix campaign integrated the traditional Karoo annual wire-car race with film, gaming, and live technological experiences. Meanwhile, the A Seat at the Table campaign utilised binaural audio to share the stories of South African women.
Timeline
Accenture Song won 15 Loeries throughout 2026.
A Seat at the Table received a D&AD Wood Pencil earlier in 2026.
The International Emmy Awards winner will be announced on 23 November 2026.
Market Landscape
The agency's success at the Loeries follows its prior international recognition where the Philipstown campaign secured Silver and Bronze Lions at the 2026 Cannes Lions. This pattern of industry accolades positions the firm as a leader in bridging local heritage with global marketing standards.
Consumers can expect to see more high-quality, tech-driven campaigns as Accenture Song continues to leverage its award-winning methods in the South African market. These projects often provide new ways to engage with local cultural traditions through digital and live media formats.
The takeaway
Creative agencies continue to find significant success by integrating traditional cultural practices with modern digital and immersive technologies. This trend highlights the value of using local storytelling to resonate with broader, digitally-savvy audiences.
What happens next
The Philipstown documentary is currently nominated for Sports Documentary at the 54th International Emmy Awards, with the winner scheduled to be announced on 23 November 2026.
Further reading
For more on the industry, visit the Advertising section.
More information
Learn more about the project on the Philipstown WireCar Foundation website.
Source note: This article includes information reported by Bizcommunity.
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